Explore business opportunities and plan marketing activities to engage with both corporate and non-corporate clients.
To enhance brand and communication strategies by ensuring content for internal and external communications (including media relations, social media promotion, health screening events), and meet the company's corporate identity.
To participate and contribute to the marketing and expansion activities (e.g. conduct eye screening work and give eye care talks, meet GPs/optometrists) of the centre as the need arises.
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Holistic Marketing Integration: Learn how CRM connects with broader marketing efforts, including social media, performance marketing, and SEO. Through strategic collaboration, you'll see how different marketing components enhance the customer journey, offering you a comprehensive view of integrated marketing strategies.
Campaign Management: Assist with the setup and monitoring of CRM campaigns, ensuring they adhere to timelines and quality standards.
A/B Testing: Help prepare materials and collect data for A/B testing under close supervision, learning about its effects on campaign effectiveness.
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Undergo intensive internal training to master our own debt collection platform, including workflow configurations, business rules, automation logic, segmentation strategies, and operational features
Develop a strong understanding of how system configurations and workflow designs impact operational efficiency and recovery performance
Serve as a functional subject matter expert (SME) for internal teams and customers during implementation, optimization, and post-go-live support phases
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