Responsible for generating compelling shopper stories to develop winning strategies for categories vs. competition in the channels.
Responsible for supporting the ICP process by identifying the key opportunities (incorporating understanding on shoppers, category, customer, competition, channel and external environment) & consolidate the total category ICP
Accountable and Responsible for implementing activities that deliver Category/ sub Category growth according to set category promotion, pricing strategies & guideline via the MOR platform.
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Responsible for generating compelling shopper stories to develop winning strategies for categories vs. competition in the channels.
Responsible for supporting the ICP process by identifying the key opportunities (incorporating understanding on shoppers, category, customer, competition, channel and external environment) & consolidate the total category ICP
Accountable and Responsible for implementing activities that deliver Category/ sub Category growth according to set category promotion, pricing strategies & guideline via the MOR platform.
...
Responsible for generating compelling shopper stories to develop winning strategies for categories vs. competition in the channels.
Responsible for supporting the ICP process by identifying the key opportunities (incorporating understanding on shoppers, category, customer, competition, channel and external environment) & consolidate the total category ICP
Accountable and Responsible for implementing activities that deliver Category/ sub Category growth according to set category promotion, pricing strategies & guideline via the MOR platform.
...
Responsible for generating compelling shopper stories to develop winning strategies for categories vs. competition in the channels.
Responsible for supporting the ICP process by identifying the key opportunities (incorporating understanding on shoppers, category, customer, competition, channel and external environment) & consolidate the total category ICP
Accountable and Responsible for implementing activities that deliver Category/ sub Category growth according to set category promotion, pricing strategies & guideline via the MOR platform.
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Developing Trade Marketing strategies aligned with the brands’ strategy.
Executing the Trade Marketing plan in line with sales and marketing objectives and manage the Trade Marketing budget.
Improving brand presence and campaign execution across trade through excellence in in-store planning, execution and tracking in alignment with the annual marketing priorities.
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-To prepare and develop marketing plan for the designated products, agencies and principals in line with the Company’s as well as the Principals’ objectives
- To constantly develop and recommend appropriate sales, advertising and promotional activities for designated product lines, agencies or Principals.
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Key contact person from Commercial Planning for all HnB-related deployment in Indirect Retail
Lead the development of Indirect Retail's deployment strategy for our HnB Products, ensuring alignment with cross-functional stakeholders of all levels
Lead the deployment of initiatives, from initial planning and resources management to post-deployment analysis and performance evaluation
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-To prepare and develop marketing plan for the designated products, agencies and principals in line with the Company’s as well as the Principals’ objectives
- To constantly develop and recommend appropriate sales, advertising and promotional activities for designated product lines, agencies or Principals.
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