This role combines performance data with physical store marketing. They are responsible for driving footfall and orders by ensuring OldTown's promotional mechanics are perfectly executed across both digital channels and the physical store layout.
Delivery Platform Optimization: Act as the primary commercial manager for food delivery giants (GrabFood, Foodpanda, Shopee), designing data-led promotions and app-visibility campaigns to maximize volume while protecting margins.
Physical Visual Merchandising & POSM: Manage the structural distribution, implementation timelines, and localized placement of physical Point-of-Sale Materials (POSM), banners, and traditional trade marketing displays inside the stores, also online ordering platform for complete customer experience.
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