Strong marketing strategy and campaign management skills, with experience in financial services or fintech preferred.
Proficiency in digital marketing channels, including social media, SEO/SEM, email marketing, and performance advertising.
Ability to develop localized marketing content and messaging tailored to the Vietnamese market; fluency in Vietnamese and English is highly beneficial....
Shape and lead the end-to-end delivery of customer journeys and engagement programmes in Salesforce Marketing Cloud.
Design, configure and optimise journeys across relevant lifecycle stages, including journey logic, personalisation, channel activation and trigger-based engagement, and audience segmentation application across the Salesforce platform.
Apply and maintain the operational controls required for customer communications, including consent and suppression, audience validation, quality assurance, testing, access, deliverability and release readiness....
Develop and execute lead generation strategies aligned with business targets, including identifying high-impact acquisition channels and target segments.
Plan and manage on-ground activation activities such as roadshows, events, and campaigns to generate quality leads.
Build and manage partnerships and cross-channel collaborations to expand lead sources and maximise reach....
Plan and implement overall marketing and student recruitment strategies in line with UniKL’s goals.
Increase local student intake by managing school visits, education fairs, roadshows, and partnerships with schools, colleges, TVET institutions.
Grow international student numbers by focusing on key countries, managing education agents and partners, and ensuring compliance with EMGS and visa requirements....
Assist Assistant Marketing Manager in the organisation of local events (In-store activation/ trade/ pr/ OOH) to celebrate new product launches, develop customer loyalty and brand love within local market
Working closely with Assistant Marketing Manager to source vendors, source venues, manage logistics, budget, timeline, and other details (i.e. transportation and F&B) to create 360 successful events for clients
Coordinate and communicate closely with internal team, ground staffs and vendors in a pro-active manner to ensure that everyone is clear with their roles and responsibilities leading up to the event...