Develop and execute SEO, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and AI Search Optimization (AISO) strategies that improve discoverability across traditional search engines and AI-powered search platforms.
Lead increased brand visibility, citations, and answer inclusion across AI experiences including ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews.
Identify high-value keyword and prompt opportunities based on customer search behavior and AI-generated search trends relative to Keysight focus area.
...
Ensure system stability, optimal performance, and alignment with global HR processes and standards
Support release management activities, including feature assessment, impact analysis, and regression testing
Develop deep expertise in key functional areas such as roles and permissions, report creation and maintenance, and management of global-to-local system integrations
...