- Creator and UGC content is only getting bigger as a growth channel for developer tools, and right now Supabase reaches it mostly at arm's length, through agencies that own the actual relationships with creators. This role exists to change that: bring our creator/influencer program fully in-house, own those relationships directly, and grow the program into a multi-million-dollar channel. A good marker of success looks like a roster of around 50 active creators within the first year — at which point we take what worked and go find the next channel to unlock the same way.