The essentials of the role:

• Prepare and execute all marketing-related activities (Digital Marketing, Events, Campaigns, Projects, New Business Launches etc) in a timely order.
• Monitor corporate branding applications across the projects marketing materials to deliver quality corporate brand image consistently.
• Constantly provide creative and out of the box brand marketing ideas and strategies to complement the managements goals and business objectives.
• Drive Digital & Social Media campaigns to web traffic improve customer acquisition and engagement rate.
• Providing accurate reports and analysis to management to demonstrate effective return on investment (ROI).
• Researching new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums.
• Keep abreast of new technologies and digital marketing trends and implement these in marketing campaigns.
• Briefing and working with an internal design team or digital agency on web visuals.
• Generate and Analyse data (reach, leads generation, traffic, conversions) so as to propose effective content & action plans.
• Contributing to social media engagement and brand awareness campaigns.
• Plan, strategize and execute all web, SEO/SEM, Google Ads, marketing database, social media, email marketing, WhatsApp, SMS marketing and display advertising campaigns.
• Improve campaign efficiency and performance, optimize spend based on insights, and assess against ROIs and KPIs.
• Ensure accuracy of information & in time for all digital content and updates.
• Using web analytics software to monitor performance of websites and make recommendations for improvement.
• Managing the contact database and assisting the lead generation activities.