Job Description:

As a Marketing Manager, you will be a key player in shaping and implementing our marketing strategies to drive brand awareness, customer acquisition, and revenue growth. The ideal manager will possess a blend of strategic thinking, creativity, and hands-on execution skills to lead our marketing initiatives across various channels.

Key Responsibilities:

Strategic Planning:

• Develop and implement comprehensive marketing plans aligned with overall business objectives.
• Conduct market research to identify trends, competitor activities, and opportunities for growth.

Brand Management:

• Oversee the development and maintenance of the company's brand identity.
• Ensure brand consistency across all marketing and communication channels.

Digital Marketing:

• Lead digital marketing efforts, including SEO, SEM, email marketing, and social media.
• Analyze digital marketing metrics to optimize campaigns and improve online presence.

Content Development:

• Create and oversee the creation of engaging and compelling content for various platforms.
• Collaborate with internal teams and external partners to produce high-quality content.

Campaign Management:

• Plan, execute, and analyze marketing campaigns to generate leads and drive customer acquisition.
• Monitor and report on the performance of marketing campaigns, making data-driven recommendations.

Team Leadership:

• Manage and mentor the marketing team, fostering a collaborative and innovative work environment.
• Ensure team members are aligned with marketing goals and strategies.

Budget Management:

• Develop and manage the marketing budget, allocating resources effectively for maximum impact.
• Track expenses and provide regular budget reports.

Cross-Functional Collaboration:

• Collaborate with sales, merchandising, and other departments to ensure cohesive and integrated marketing efforts.
• Work closely with external agencies and vendors as needed