Required skills and qualifications

• Educational Background: bachelor's degree or above, in related fields such as Marketing, Media, Business Administration, Digital Marketing, etc.
• Digital Marketing Knowledge: Solid understanding of digital marketing concepts, including SEO, SEM, social media marketing, content marketing, email marketing, etc.
• Technical Skills: Familiarity with commonly used digital marketing tools and platforms, such as Google Analytics, Google AdWords, social media management tools, etc., and basic data analysis skills.
• Creativity: Strong creative and content creation skills, capable of producing engaging ad copy, graphics, videos, etc.
• Communication Skills: Good communication and presentation skills, able to effectively communicate and collaborate with team members, clients, and external partners.
• Teamwork: Strong teamwork spirit, able to coordinate and collaborate with different departments and teams to achieve common marketing goals.

Preferred skills and qualifications

• Industry Understanding: Some understanding and insight into the industry in which they operate, enabling the development of targeted marketing strategies based on industry characteristics.
• Self-Learning Ability: Digital marketing is a constantly evolving field, requiring continuous learning and knowledge updating to keep up with industry trends and technological developments.