Sepenuh Masa Marketing - Communications Executive Jobs, in KAYANGAN HOLDINGS SDN BHD Bandar Baru Bangi - Maukerja

JOB SUMMARY

As Marketing & Communication Executive, your primary job is to bring qualified leads through the door, especially for KL Living which has zero paid lead-gen running today. You will also generate and execute paid ads, content posting, campaign management, lead capture, and reporting. You make the marketing engine actually run. This is a hands-on role, not a strategy role.

KEY RESPONSIBILITIES:

PAID ADVERTISING - YOUR MOST IMPORTANT SKILL

•  Set up, run, and optimise Meta Ads (Facebook + Instagram) for both brands

•  Set up, run, and optimise Google Ads (Search + Performance Max) for both brands

•  Build and maintain retargeting audiences across both brands' pixels

•  Build look-alike audiences from existing client lists

•  A/B test ad creative weekly - copy, visuals, audience, placement

•   Manage monthly ad budget (to start, scale based on results)

•    Weekly campaign performance review with MD

LEAD CAPTURE AND ROUTING

•    Set up lead forms on Meta Ads, Google Ads, and websites

•    Set up auto-response WhatsApp / email confirmation for inbound leads

•    Tag every lead with source (which campaign, which ad, which keyword)

•    Pass qualified leads to MD/Sales (KL Living) or Events team (Kayangan Gallery) within 2 hours

•    Maintain shared lead tracker - both brands use same tool, brand-tagged

CRM AND LEAD DATABASE (LIGHT-WEIGHT)

•    Maintain shared lead database across both brands using basic CRM tool (Notion / HubSpot Free /

Airtable)

•    Tag every lead by source, brand, status, and interaction history

•     Set up basic re-engagement triggers - 30-day and 90-day touchpoints for dormant leads

•     Pass active leads to MD / Sales / Events for closing

•     Quarterly review of database health: duplicates, outdated entries, conversion patterns

CONTENT PRODUCTION AND PUBLISHING

•       Capture content from completed projects (KL Living finished homes, Kayangan Gallery completed

events)

•       Edit and post 3 – 4 times per week on Instagram per brand (Reels, posts, stories)

•       Maintain weekly TikTok presence (1–2 posts per brand)

•       Write captions in Kayangan Holdings brand voice - sophisticated, culturally grounded, bilingual

where natural

•       Coordinate photographer / videographer bookings for project shoots when commissioned by MD;

brief them on creative direction set by MD; manage shoot day logistics and asset delivery

CONTENT CALENDAR

•       Maintain monthly content calendar in shared tool (Notion / Google Sheets / Trello) - MD owns big

themes; you fill in daily content within those themes

•       Propose 4–6 content ideas per week per brand, MD reviews and approves weekly

•       Write captions, source images/visuals from project archives, edit and schedule posts

•       Tag every piece by brand, format, campaign, and goal

•       Track posting schedule adherence (target 90%+)

•       Calendar must be 30 days ahead at all times - never less than 7 days of content scheduled in advance

WEBSITE MANAGEMENT

•       Maintain content currency on both brand websites - project portfolio updates, latest events, new

services

•       Update copy, images, and project galleries within 7 days of new content availability

•       Manage SEO basics: meta titles, descriptions, image alt-tags, page load speed checks

•       Set up and maintain Google Analytics + Search Console for both sites

•       Track monthly organic traffic, top-performing pages, conversion paths

•       Coordinate with web developer / agency for technical issues, redesigns, or major updates

•       Monitor uptime, broken links, form submissions weekly

•       Ensure website lead forms feed into shared lead tracker with proper source tagging

CUSTOMER TESTIMONIALS AND REVIEWS

•       Collect reviews from completed projects (KL Living) and events (Kayangan Gallery)

•       Format and post testimonials weekly across own channels

•       Respond to all Google + Instagram + Facebook reviews within 48 hours

•       Maintain testimonial library for sales / proposal use

AWARDS AND RECOGNITION

•       Track relevant industry awards (PAM Awards, Asia Pacific Property Awards, wedding industry awards,

F&B design awards)

•       Coordinate submission materials when MD identifies an award to enter

•       Manage submission deadlines and follow-up

CAMPAIGNS AND SEASONAL PUSHES

•       Plan and execute monthly content themes per brand

•       Launch seasonal campaigns: Hari Raya, year-end, wedding season, school holiday

•       Coordinate cross-brand campaigns where they make sense (KL Living + Kayangan Gallery

housewarming bundles, etc.)

•       Build retargeting flows that move leads between the two brands when behaviour signals fit

REPORTING AND ACCOUNTABILITY

•       Weekly campaign performance report to MD, every Monday

•       Monthly leads-by-source attribution report - which channel brought what

•       Quarterly review: ad spend vs. leads delivered vs. closed deals (work with Sales/Events to track full

funnel)

•       Document what works for each brand - build internal playbook over time

BRAND VOICE AND QUALITY

•       Maintain Archi Luxe aesthetic across both brands - cream / gold / sage / terra palette family

•       Never post without MD review during first 90 days; relaxed to spot-check after probation

•       Protect cultural sensitivity - Mughal / Persian / Aceh / colonial Malaya references must be accurate,

not stereotyped

•       Bilingual posts: English-led for premium positioning, Bahasa Malaysia where it lands naturally

•       Maintain brand asset library - central repository of logos, fonts, photos, templates accessible to team;

update when MD commissions new materials

OFFLINE MARKETING - COORDINATION AND EXECUTION

a. Print collaterals

•       Coordinate production of brochures and business cards (creative led by MD/external designer)

•       Manage printer relationships, quotes, delivery timelines

b. Events and exhibitions

•       Coordinate booth presence at property fairs, wedding fairs, design expos

•       Capture content during events for social amplification

c. PR and media - execution support

•       Draft pitches and follow-ups when MD identifies media targets (magazines, blogs, podcasts)

•       Maintain media kit - company background, founder bio, project portfolio, high-res images; update

quarterly

•       Maintain media contact database (journalists, editors, podcast hosts in design / lifestyle / property /

wedding industry)

•       Route incoming media inquiries to MD same day; handle logistics (scheduling, sending images,

confirming details)

•       Track brand mentions weekly via Google Alerts and manual checks; compile monthly clippings report

•       Amplify any media feature within 24 hours across own channels (Instagram, LinkedIn, WhatsApp)

d. Partnership coordination

•       Maintain referral partner list (architects, real estate agents, hotels, vendors)

•       Track cross-promotion deliverables when partnerships go live

•       Coordinate logistics for influencer collaborations when MD initiates (product / event invites,

deliverable tracking)

REQUIRED SKILLS:

a. HARD REQUIREMENTS (MUST-HAVE, SCREEN FOR THESE)

•       Demonstrated experience running Meta Ads (Facebook + Instagram) — must show real campaigns

with results, not just “managed social media”

•       Demonstrated experience running Google Ads (Search + Performance Max minimum)

•       Comfortable with lead form ads, retargeting, look-alike audiences, conversion tracking via Meta

Pixel + Google Tag Manager

•       Ability to capture, edit, and post Instagram Reels and TikTok content (basic videography, CapCut or

similar)

•       Familiar with web analytics - Google Analytics + Search Console (read traffic data, identify top

pages, set up basic events)

•       Comfortable with at least one CRM tool (Notion, HubSpot, Airtable, or similar) for lead database

management

•       Bilingual: fluent English and Bahasa Malaysia, both spoken and written

•       Strong copywriting in both languages

b. STRONG PLUS

•       Experience marketing in design / events / hospitality / premium services industry

•       Existing portfolio of past campaigns with measurable results (CPL, ROAS, conversion data)

•       PR and media relations experience (pitched journalists, secured features, managed press kits)

•       SEO basics — meta tags, alt-text, page speed, basic on-page optimisation

•       Familiar with Canva Pro, Meta Business Suite, Google Analytics, basic Photoshop

•       Knowledge of Malaysian premium consumer behaviour

•       Familiarity with WhatsApp Business API for marketing automation

c. NOT REQUIRED BUT HELPFUL

•       Photography / videography production

•       Email marketing tools (Mailchimp, Klaviyo)

•       WordPress / Webflow / Wix admin basics for website edits

REQUIRED EXPERIENCE:

•       2–4 years in Marketing role with direct paid ads execution responsibility (not just oversight or

strategy)

•       Diploma or degree in Marketing, Communications, Mass Comm, Design, or related field

•       Track record of campaigns delivering measurable lead generation results

•       Reference from previous employer who can speak to ad performance and reliability

•       Portfolio of past campaign work submitted with application

PERFORMANCE REQUIREMENTS:

Performance is measured against a separate KPI Framework document, reviewed monthly in 1:1 check-ins and quarterly in formal reviews. The KPI Framework is provided on Day 1 of employment and updated periodically as priorities evolve.

COMPENSATION & BENEFITS

•      Performance bonus: Reviewed annually at management's discretion, based on individual contribution

and company performance

•       Annual review: Salary and scope review at 12 months

•       Statutory contributions: Standard EPF, SOCSO, EIS per Malaysian employment law