Kerja Sepenuh Masa, Copywriter - Corporate Communications Executiveer - Manager (Marketing) di Nilai University Negeri Sembilan - Maukerja

Key Responsibilities

Copywriting & Content Creation

• Craft clear, compelling, and original copy for a variety of mediums, including digital, print, video, and audio.
• Develop and execute creative concepts and messaging frameworks for integrated campaigns.
• Write and refine materials for public consumption, such as website content, speeches, brochures, and scripts.
• Generate innovative ideas for headlines, taglines, and campaign narratives.
• Adapt tone and style seamlessly to resonate with diverse audiences and align with our brand voice.
• Apply SEO best practices to optimize web content and enhance search engine visibility.
• Distill complex information into accessible, engaging and accurate language.
• Manage the end-to-end content lifecycle, from concept to final approval, ensuring all copy is polished, consistent, and error-free.
• Coordinate internal review processes and ensure all materials adhere to brand guidelines and visual identity.

Corporate Communications

• Create and curate content for corporate channels, including social media, the company website, brochures and external publications.
• Work with internal teams and external vendors to develop marketing collateral, including artwork, brochures, presentations and digital materials.
• Draft, edit, and distribute press releases, media advisories, and official statements.
• Cultivate and maintain strong relationships with key journalists, KOLs and industry influencers to secure positive coverage.
• Monitor media coverage, manage the press presence, and prepare talking points and briefing materials for interviews.
• Serve as a point of contact for media inquiries, ensuring timely and accurate responses.
• Support the planning and execution of corporate events, roadshows and engagement sessions.

Cross-Functional Support

• Support the team to execute integrated marketing initiatives, including events, exhibitions and internal activities.
• Manage ad-hoc marketing requests to ensure effective resource allocation.

Requirements

• Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, English, or related field.
• Outstanding writing, editing and storytelling skills, with a portfolio demonstrating versatility across formats and audiences.
• Proven ability to develop creative concepts and a solid understanding of marketing funnels and audience mapping.
• Working knowledge of SEO, keyword research and content analytics tools.
• Sharp attention to detail with the ability to manage multiple projects simultaneously, prioritize effectively and incorporate feedback with a solutions-oriented mindset.
• Excellent interpersonal skills, capable of building rapport with journalists, influencers and internal stakeholders.