Kerja Sepenuh Masa, Lead (Store Asset Monetization - Revenue Management) di FairPrice Group West Region (Singapore) - Maukerja

This role is a high-impact strategic leadership position designed to transform and maximize the revenue potential of FairPrice Group’s physical retail footprint. You will spearhead the transition to an intelligence-led ecosystem, treating shelf space, end-caps, and promotional zones as high-value, time-sensitive inventory. By leveraging image analytics, dynamic pricing, and automated governance, you will optimize yield and allocation across 150+ stores while ensuring a seamless, tech-driven experience for suppliers and category teams.

1. Yield, Revenue & Digital Transformation

• Direct the delivery of an annual revenue target by evolving asset monetization from static rentals to a sophisticated, intelligence-led yield management model.
• Implement dynamic pricing engines that adjust rates in real-time based on asset attributes, seasonal demand, and foot traffic patterns.
• Lead the adoption of an integrated booking portal, allowing suppliers a seamless, "near-touchless" experience for asset reservations and financial settlement.
• Drive the integration of financials and analytics into a single platform, reducing manual friction and improving the speed-to-market for promotional campaigns.

2. Advanced System Governance & Compliance

• Define and enforce system-driven governance rules to protect brand integrity and store aesthetics, such as automated blocking of specific product categories to be in line with category / S&P requirements.
• Utilize image analytics to derive real-time traffic patterns and validate compliance, ensuring brand partners receive the visibility they paid for.
• Oversee the implementation of QR code and photo validation protocols, creating a digital audit trail that ensures physical execution matches system bookings across all 150+ stores.

3. Strategic Planning & Traffic Driving

• Define the technical logic for the optimization engine to perfectly balance rental income versus total store sales velocity.
• Collaborate with Category Managers to use asset placement as a tool to drive foot traffic to specific "power aisles" or under-indexed zones.
• Build a scalable capability to capture and manage a growing inventory of digital and physical assets across various formats.

Job Requirements

• Degree in Business, Economics, Finance, or an equivalent field.
• Minimum 10 years of experience in Revenue Management, Retail Analytics, or Trade Marketing, with a significant portion in a leadership capacity.
• Proven track record of managing and delivering multi-million dollar revenue targets within a complex retail environment.
• Significant experience being part of large-scale digital transformation projects, specifically the implementation of tech platforms or automated booking engines.
• Deep understanding of the operational and commercial nuances across different retail formats, including Hypermarkets, Supermarkets, and specialized stores (e.g., Unity).
• Experience in managing the transition from manual, static rental models to intelligence-led, dynamic pricing ecosystems.
• Expert-level knowledge of Yield Management and Dynamic Pricing models, preferably with experience in treating retail space as "perishable inventory".
• Experience defining and enforcing automated governance frameworks and system-driven "guardrails" (e.g., category exclusion zones).
• Proficiency in leveraging advanced analytics—including image analytics for traffic patterns and SQL/Tableau for performance tracking—to drive commercial strategy.
• Proven ability to develop and execute a long-term monetization roadmap that balances income with store sales productivity.
• Influence C-suite stakeholders, High-Stakes Negotiation and Mentorship

Work Location: FairPrice Hub (next to Joo Koon MRT)