Kerja Sepenuh Masa, Head of Digital Strategist di Bike Bear Selangor - Maukerja

Company Description

Bike Bear is a collective of passionate and unconventional creators who thrive on crafting innovative solutions. Driven by curiosity, the team embraces a distinct culture that fosters creativity and bold ideas. At Bike Bear, doing what we love is at the heart of everything we do, resulting in unique and impactful outcomes. Join us to be part of an inspiring environment that celebrates originality and passion.

We are seeking a creative and results-driven Digital Strategist to join our team. As a Digital Strategist, you will play a key role in developing and implementing effective digital marketing strategies to meet our business objectives and support new business development through strategic pitches and proposals. This role requires a blend of strategic thinking, analytical skills, and a passion for staying ahead in the digital landscape.

Role Description

Strategy Development:

• Collaborate with cross-functional teams to develop comprehensive digital strategies aligned with business goals.
• Analyze market trends, customer behavior, and competitor activities to identify opportunities for growth.
• Contribute to new business efforts by crafting strategic proposals and pitch decks tailored to client needs and objectives

Digital Campaign Management:

• Plan and execute digital marketing campaigns across various channels, such as social media, email, and online advertising.
• Monitor and optimize campaign performance to ensure maximum effectiveness and ROI.

Content Strategy:

• Develop content strategies that resonate with the target audience and align with brand messaging.
• Coordinate with content creators to ensure consistent and engaging content across digital platforms.

Analytics and Reporting:

• Utilize analytics tools to track and measure the success of digital initiatives.
• Provide regular reports and insights to stakeholders, identifying areas for improvement and optimization.

SEO and SEM:

• Implement and optimize SEO strategies to improve online visibility and search engine rankings.
• Manage paid advertising campaigns, making data-driven decisions to enhance campaign performance.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 5-8 years of experience in digital strategy, content planning, or campaign management
• Proven experience developing digital strategies that drive measurable results
• Strong ability to translate insights into pitch decks and proposals for new clients
• Familiarity with social media platforms, content formats, and performance metrics
• Proficient in tools like Google Analytics, Meta Business Suite, and presentation software (e.g., Keynote, PowerPoint)
• Excellent communication, analytical, and project management skills
• Strong visual storytelling and copywriting instincts are a plus