- 1 1 Raffles Quay, North Tower Central Region (Singapore) Singapore

Lokasi Kerja
Penerangan Kerja
Tanggungjawab
Defines and ensures ACD’s medical strategy implementation to increase prescription and recommendation of ACD brands by health professionals and establish its scientific legitimacy and reputation
Develop the medical influence of our brands and the visibility of the division
- Devise a partnership strategy with learned societies, opinion leaders and patient associations
- Ensure the setting up of medical education events and participation in external events (congresses)
- Mobilise and encourage opinion leaders in their consulting, training or representative activities (congresses, digital channels, media etc.)
Define and pilot the medical detailing strategy in concert with brand management
- Define each brand’s positioning through targets/medical indications depending on the potential and the local environment, by following global and zonal directives.
- Define common and specific territories for brands and synergies to share medical detailing resources
- Organise medical detailing networks and motivate regional managers - Work out action plans, budgets, distribution of promotional material, samples and rewards
- Drive efficiency and performance based on criteria of prescriptions and sales
- Seek out external partnerships
Guarantee the excellence and professionnalisation of medical detailing
- Implement and guarantee the use of monitoring tools of medical detailing network activity (CRM/CLM platform)
- Make sure that initial and ongoing training of teams (environment, pathologies, products, communication techniques) and their assessment are carried out
Ensure that the variety, the scientific quality and the competitiveness of medical communications are maintained - Supervise the contents, tools and services for health professionals
- Validate medical detailing tools in collaboration with brand management
- Implement a multi-channel, both on- and off-line communication strategy (congresses, websites, newsletters, webcasts, social media, press) in line with the marketing strategy and the product plan
- Set up international surveys on a local basis and implement local observational studies
Ensure synergies between functions and brands
- Develop the medical culture
- Work together with the marketing, sales and communication functions
Define organisations and structures to enable necessary changes
Look after competitor and environmental monitoring of and around medical activity
Ensure training and respect of internal and external ethical standards regarding relations with health professionals
Leads locally “L’Oréal for the Future” sustainability program
Peringatan Penting
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