Kerja Sepenuh Masa, Brand Development Assistant Manager (Commercial) di Wilmar International - Maukerja

Key Responsibilities

Brand Management & Portfolio Ownership:

• Own and manage assigned key brands and core product portfolios.
• Develop and execute annual brand plans aligned with commercial objectives.
• Monitor brand performance (sales, margin, distribution, penetration, and share).
• Drive brand visibility, positioning, and activation strategies across channels.
• Work closely with principals on brand direction, innovation launches, and performance reviews.
• Ensure consistent brand messaging and value proposition across trade channels.

Commercial Strategy & Planning:

• Develop go-to-market strategies for key brands and product categories.
• Align brand strategies with overall company growth targets.
• Drive category growth initiatives, product mix optimization, and margin enhancement.
• Support budgeting and forecasting processes with data-backed assumptions.

Pricing Strategy & Governance:

• Develop and maintain pricing frameworks and guidelines for key brands.
• Conduct cost structure analysis and margin modelling.
• Recommend price adjustments based on cost changes, market dynamics, and competitive landscape.
• Ensure pricing discipline and alignment across sales channels.
• Evaluate promotional ROI and trade spend effectiveness.

Market Insights & Intelligence:

• Analyse market trends, customer behaviour, and competitor activities.
• Gather and interpret sales data, industry reports, and customer feedback.
• Identify white space opportunities and emerging segments.
• Provide actionable insights to sales teams to strengthen competitive advantage.
• Conduct post-launch reviews and performance analysis for new products.

Business Development:

• Identify and pursue new growth opportunities in existing and new channels.
• Expand distribution footprint and strategic partnerships.
• Develop proposals and pitch decks for new accounts and collaborations.
• Lead negotiations on commercial terms for strategic accounts (where applicable).
• Support internationalisation or regional expansion initiatives where relevant.

Job Requirements:

• 4–5 years of experience in brand management/business development in foodservice.
• Having culinary/bakery background is an advantage
• Strong knowledge on food and industry trends, and able to apply to business opportunities
• Proven ability to drive business growth and manage key accounts effectively.
• Excellent communication, presentation, and negotiation skills.
• Analytical and commercial mindset with good financial and commercial sense.
• Proficient in Microsoft Office