- Subang Jaya Selangor Malaysia
Kerja Sepenuh Masa, Head of Marketing di NIBOU INDUSTRIES (M) SDN BHD Selangor - Maukerja
Kongsi
Simpan
Lokasi Kerja
Penerangan Kerja
Tanggungjawab
- Strategic Marketing Leadership
- Develop and implement enterprise-wide marketing strategies for the group that support the achievement of overall business and brand objectives, focusing on key initiatives aligned to strategic objectives agreed upon with different subsidiaries.
- Translate complex business priorities across the group into actionable marketing plans, operational roadmaps, and investment strategies.
- Drive group-wide marketing performance and systematically optimize return on marketing investment (ROMI).
- Brand Portfolio Management
- Oversee the strategic management of a multi-brand portfolio across diverse B2B corporate tracks, FMCG Retail, and F&B business units.
- Synchronize distinct brand identities, ensuring consistent brand positioning, equity, and premium customer experiences across all physical and digital touchpoints.
- Maintain clear brand differentiation, alignment, and relevance in respective market segments:
- Panjang Kee: B2B corporate authority and industry thought leadership.
- Nibou Industries: Mass-market volume anchors, trend-driven youth lines, and the consolidated Nibou Mart social commerce storefront.
- Cocofans: Lower-funnel social commerce conversions, community-led growth, and retail footprint expansion.
- Govern group brand identity, master architecture, and multi-channel communication standards.
- Integrated Marketing Communication (IMC) & End-to-End Campaigns
- Lead integrated marketing communications across Above-The-Line (ATL), Below-The-Line (BTL), and Through-The-Line (TTL) channels.
- Drive end-to-end integrated marketing campaigns from ideation to final execution across multiple product categories, ensuring an impactful brand presence, strict timeline adherence, and high-quality rollouts.
- Manage advertising, comprehensive media planning, public relations, and corporate communications activities.
- Ensure all campaign deliverables and communication materials are stringently aligned with overall brand strategy and corporate guidelines.
- Creative Excellence & Brand Consistency
- Drive creative excellence across the group, ensuring all creative outputs deliver impactful, consistent, and "unordinary" storytelling across all touchpoints.
- Partner closely with internal teams and external creative agencies to develop groundbreaking campaign concepts, key visuals, and multimedia content.
- Provide clear, constructive feedback and directional leadership to elevate creative quality, emotional resonance, and commercial effectiveness.
- Media Planning & Budget Efficiency
- Core Objective: Plan and manage media strategies and marketing budgets to maximize reach, engagement, and return on investment while ensuring highly effective and transparent expenditure.
- Develop, allocate, and continuously optimize media plans across digital, ATL, performance marketing, and emerging social channels.
- Maintain rigorous accountability for campaign KPIs (reach, frequency, engagement, lower-funnel conversions, and ROAS).
- Digital Marketing & Customer Engagement
- Drive digital marketing transformation, including seamless omnichannel engagement and data-backed performance marketing.
- Manage digital platforms, cross-channel social media handles (TikTok, Instagram, Facebook), and content strategies to scale engagement and direct commerce conversions (Shopee, Lazada, TikTok Shop).
- Focus heavily on D2C marketing with community architecture, deploying modern playbooks (inspired by benchmarks like Dododots and executive personal branding models) to nurture high-advocacy consumer groups.
- Leverage customer data, CRM insights, and web analytics to enable personalized marketing and advance digital marketing capability and maturity within the organization.
- Customer Experience (CX) & Loyalty
- Develop and implement customer experience and loyalty strategies across all B2B and D2C channels.
- Map and optimize the end-to-end customer journey across all brand engagement touchpoints.
- Utilize structured customer insights to improve brand satisfaction, retention rates, and long-term Customer Lifetime Value (LTV).
- Establish robust feedback loops and proactive service recovery mechanisms.
- Commercial Growth & Product Marketing
- Collaborate closely with business units and subsidiaries on product and service innovation initiatives, including New Product Development (NPD).
- Support go-to-market (GTM) planning, sampling campaigns, and execution frameworks for new brand and SKU launches.
- Analyze micro-market trends, consumer behavior shifts, and competitor activity to identify immediate and long-term growth opportunities.
- Support pricing strategies and promotional architectures aligned with business margin objectives.
- Stakeholder Management & Partnerships
- Manage critical relationships with internal stakeholders (Subsidiary leads, Directors, Operational leads) to ensure absolute alignment across functions within the organization’s ecosystem.
- Oversee external creative agencies, vendors, service providers, and media partners through structured governance and robust performance management frameworks.
- Performance Management & Analytics
- Establish and monitor comprehensive marketing KPIs, dashboards, and live performance tracking systems.
- Drive a culture of data-driven decision-making using deep analytics and business insights.
- Monitor campaign performance, overall brand health, and definitive business impacts.
- Ensure total transparency, corporate accountability, and zero waste in marketing expenditures.
- Corporate Communication & Reputation Management
- Oversee corporate communications and executive personal branding (Managing Director), ensuring strict alignment with governance and compliance requirements.
- Proactively manage brand reputation, monitor public sentiment, and deploy swift risk-mitigation/crisis-communication strategies when required.
- Support internal communications to guarantee employee alignment, corporate transformation understanding, and organizational engagement.
- Ad-Hoc Assignments
- Undertake ad-hoc marketing, research, or brand assignments as directed by the management team.
Peringatan Penting
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