Kerja Sepenuh Masa, Senior Sales Marketing Manager di Warnakala Studios Selangor - Maukerja

Company Description

Warnakala Studios is a dynamic creative hub specializing in the content and education industry, driven by a passion for delivering high-quality, impactful content. Our mission focuses on empowering individuals with knowledge and skills to foster a more creative and knowledgeable community. Based on creativity and innovation, we aim to inspire and bring change through engaging and transformative experiences. At Warnakala, we believe in pushing boundaries — to creativity and beyond!

Role Description

1. Sales Strategy & Revenue Growth

• Develop and execute integrated sales strategies to achieve revenue and profitability targets.
• Identify new business opportunities, market segments, and key accounts in Malaysia.
• Drive pipeline management, forecasting, and conversion performance.
• Negotiate contracts and maintain strong client and distributor relationships

2. Distribution Management

• Develop and implement effective distribution strategies across Malaysia (modern trade, general trade, e-commerce, distributors).
• Appoint, manage, and evaluate distributors, agents, and channel partners.
• Monitor distribution coverage, stock movement, and inventory levels.
• Ensure efficient supply chain coordination with internal teams.
• Expand market reach into new territories and channels.

3. Marketing Strategy & Brand Development

• Plan and execute integrated marketing campaigns (digital, offline, retail).
• Lead product positioning, branding, and go-to-market strategies.
• Analyze consumer trends and competitor activity in Malaysia.
• Manage digital channels including social media and e-commerce platforms.

4. Event Management & Budget Control

• Plan, organize, and execute corporate events, brand activations, and product launches.
• Create and manage budgets for events and client-related activities, ensuring cost-effectiveness and alignment with business objectives.
• Identify cost-saving opportunities and negotiate with vendors and suppliers.
• Monitor and control event expenditures to ensure delivery within approved budgets.
• Prepare detailed budget reports and present to Directors.
• Evaluate financial and operational performance of events and recommend improvements for future initiatives.

5. Licensing & Compliance

• Manage all licensing requirements relevant to marketing, events, promotions, and business operations in Malaysia.
• Ensure compliance with local regulations, permits, advertising standards, and industry guidelines.
• Liaise with government authorities, councils, and regulatory bodies where required.
• Monitor updates to Malaysian regulations impacting marketing and commercial activities.

6. Public Relations & Corporate Communications

• Develop, manage, and execute PR communication strategies to enhance company branding.
• Plan and manage budgets for PR events, campaigns, and initiatives.
• Oversee copywriting, key visuals, and communication materials to ensure brand consistency.
• Coordinate media interviews, press conferences, product launches, and media activities.
• Build and maintain strong relationships with media, agencies, and key stakeholders.
• Develop and manage corporate announcements, press releases, and news articles across platforms.
• Monitor and compile media coverage and industry trends related to the company.
• Track regional and international news to leverage branding opportunities.
• Lead crisis communication and manage reputational issues effectively.

7. Stakeholder Management

• Collaborate with internal departments (operations, finance, product).
• Manage external stakeholders including agencies, event partners, and media.
• Represent the company at industry events and networking sessions.

Qualifications

• Experience at least 10 - 15 years and above in sales marketing or related field
• Proven expertise in Sales Strategy and Business Development
• Experience in Digital Marketing, Campaign Management, and Content Promotion
• Strong skills in Data Analysis, Market Research, and Consumer Insights
• Exceptional Communication, Negotiation, and Leadership abilities
• Ability to lead teams, develop talent, and work collaboratively in an on-site setting
• Familiarity with the content and education industry is a strong advantage
• Bachelor’s degree in Marketing, Business Administration, or a related field; an advanced degree is a plus
• Demonstrated ability to meet ambitious sales targets and drive measurable growth