- Petaling Jaya Selangor Malaysia
Lokasi Kerja
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Tanggungjawab
1.To develop the concepts and group-wide campaigns to market the malls in accordance with the positioning of the malls.
2To ensure that a clear market and marketing goals are set, planned, communicated, and coordinated for the malls.
3.To implement a marketing strategy, upon agreed by the management; to achieve the objectives and goals for the malls.
4.To develop and implement the annual marketing plan and to ensure that its contents
are translated to the malls’ commercial calendars.
5.To evaluate, plan and execute the most effective techniques and programs to achieve the desired results for the malls and its tenants.
6.To get updated information and feedback from shoppers and tenants by conducting surveys, focus groups etc.
7.To contribute to the establishment's yearly business plan in respective main areas of responsibility.
8.To drive group-wide collaboration with strategic partners to increase WCT Buddy sign up rate
9.To work closely with business units and to initiate marketing campaign that increase
active member rate
10To develop a consistent group-wide communications strategy to enhance and
maintain the consistency of the Malls’ image, positioning, and brand identity.
11To explore with all media owners and agencies on various advertising medium available for lease and to strategize an effective advertising plan for the Mall.
12To develop group-wide strategic partnership with tenants and strategic partners e.g. banks, multinational corporations on joint/ cross promotions.
13To monitor and evaluate the effectiveness of all promotions held, either by external parties or tenants, is consistent with the image, positioning, and brand identity which the Mall wants to project.
14To develop and execute creative ideas, designs, and innovative concepts to create the desired visual impact for group-wide initiatives.
15To support malls’ Advertising & Promotions department in all thematic or tactical campaigns with Above-The-Line materials, Below-The-Line materials, set-up concept, layout, supervision of set-up etc.
16To monitor and upkeep all visual displays in the Malls, ensuring they are in order and execute corrective measures if they are found otherwise.
17To build and maintain a close working relation with all tenants, media, public and local authority for mutual understandings and benefits.
18To develop a good working rapport with all media and to create positive and strategic publicity and media coverage for the Malls.
19To plan and organise relevant Corporate Social Responsibility programs that benefit the Malls and the surrounding community.
20To support overall group wide social media strategies and content development
Educational Qualification
•Candidate must possess at least a Bachelor's Degree in Marketing/ Advertising/Media/ Marketing Communications or equivalent.
Relevant Experience:
•At least 8 years of working experience in shopping mall management or retail industry.
•Have experience in handling events and promotions.
Job Type: Permanent
Pay: RM13,000.00 - RM16,000.00 per month
Benefits:
Work Location: In person
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