Kerja Sepenuh Masa CRM Analyst, Gaji tinggi MYR 9,000 di Softenger (Malaysia) Federal Territory - Maukerja

Key Responsibilities

Campaign & Customer Journey Setup

• Translate customer nurturing designs and engagement strategies into
• clear, structured, CRM campaigns and customer journeys with system‑ready setups of decision rules, sequencing, and logic flows
• including segment configuration, targeting rules, exclusions, eligibility criteria, and control groups within CRM/CMP systems for nurturing across channels (e.g. email, WhatsApp, push, in‑app).CRM & CMP Operations, QA & Optimisation
• Own end‑to‑end nurturing journey operations including build, QA, scheduling, deployment, live monitoring, and post‑launch validation.
• Ensure high‑accuracy setups across logic, targeting, data dependencies, and customer experience.
• Validate data mapping, attribute usage, event triggers, and system configurations to ensure campaigns run as designed.
• Proactively identify and troubleshoot setup issues (e.g. targeting errors, journey breaks, logic or delivery failures), coordinating fixes with relevant teams.
• Own follow‑through on fixes end‑to‑end, ensuring issues are re‑tested, validated, and fully functional after resolved.
• Conduct rigorous pre‑ and post‑launch QA and monitor of nurturing journeys to detect anomalies or unusual drop‑offs.
• Track key operational and engagement metrics and recommend optimisations to improve journey effectiveness and reliability from journey setup perspective.
• Support experimentation initiatives such as A/B testing, control groups, and journey enhancements.

Governance & Documentation

• Ensure all campaigns comply with consent management, data privacy regulations, and contact policies.
• Maintain clear documentation for campaign setups, journey logic, issue logs, fixes, and operational processes.

Core Competencies & Success Profile

Structured & Detail‑Oriented Execution

• Highly structured and process‑driven, able to manage complex campaign and journey setups methodically.
• Detail‑oriented, with strong discipline in QA, validation, and accuracy checks.
• Ensures campaigns are built and executed exactly as intended, with minimal error tolerance.

System & Technical Savviness

• Comfortable working deeply within CRM and CMP systems, understanding logic flows, dependencies, and data triggers.
• Able to quickly identify where system setups may break and how to manage/ work around them together with the platform solutions team.
• Confident navigating complex configurations and troubleshooting system‑related issues.

Ownership, Follow‑Through & Operational Reliability

• Strong sense of ownership from setup to launch, issue resolution, and post‑fix validation, ensuring fixes are not just implemented but fully tested, verified, and documented.
• Follows through consistently until issues are completely resolved.
• Proactively flags risks, gaps, or inconsistencies before they impact customers.
• Manages multiple campaigns and always‑on journeys while maintaining high operational accuracy, balances speed with precision—never compromising accuracy for urgency.

Key Skills & Experience

Technical & Functional

• Hands‑on experience with CRM and CMP platforms (e.g. Microsoft Dynamic 365, Braze, Insider, Salesforce Marketing Cloud, Adobe Campaign, or similar).
• Strong understanding of customer journeys, lifecycle marketing, and triggered communications.
• Experience troubleshooting campaign setup, data, and delivery issues.
• Familiarity with dynamic content, personalisation logic, and basic templating.

Professional Experience

• Bachelor’s degree in Marketing, Business, Communications, or related fields.
• 2–4 years of experience in CRM operations, customer engagement, or marketing automation.
• Experience supporting always‑on journeys and complex journeys/ campaign setups in systems is an advantage.

Pay: RM4,000.00 - RM9,000.00 per month

Experience:

• CRM software: 2 years (Preferred)

Work Location: In person