Fresher365 Group is a digital-first food group building niche food brands for modern consumers. We operate multiple online-focused brands across healthy meal prep, family dinners, and premium catering
Key Responsibilities:
Branding
- Develop brands according to brand DNA, positioning, and audience
- Ensure brand consistency across all channels
- Work with creative team on content and campaigns
- Strengthen brand awareness and positioning
- Monitor market and competitor trends
Digital Marketing & E-commerce
- Manage e-commerce performance across platforms
- Plan and optimize Google, Meta, SEO, CRM, and digital campaigns
- Monitor ROAS, CAC, traffic, and conversion
- Improve website conversion and customer journey
- Analyse results and optimize performance
Sales Growth
- Drive online sales growth
- Improve customer acquisition, repeat purchase, and AOV
- Create and manage campaigns, launches, and promotions
- Track performance and adjust strategies quickly
- Coordinate with operations for smooth execution
Partnerships & Growth
- Build strategic partnerships for growth
- Develop collaborations with corporates, KOLs, gyms, wellness and lifestyle brands
- Manage affiliate, referral, and social selling programs
- Explore co-marketing and partnership opportunities
- Track partnership performance and growth impact
Requirements
- Experience in a fast-paced SME environment
- Experience in e-commerce and digital marketing
- Strong knowledge of Meta and Google Ads
- Experience driving online sales growth
- Familiar with social selling or live commerce
- Analytical and data-driven mindset
- Hands-on, proactive, and able to move fast
- Experience in health, fitness, wellness, food, or subscription businesses
Pay: $5,000.00 - $7,000.00 per month
Work Location: Hybrid remote in Singapore 728654