Kerja Sepenuh Masa Manager, Marketing Analytics, Popeyes, APAC, Gaji tinggi SGD 12,000 di PLK APAC PTE. LTD. - Maukerja

Our Opportunity:

The Marketing Analytics team is a lean, fast-paced function that evaluates business performance, marketing programs, product promotions, and pricing strategies across the Asia-Pacific region. The team works directly with regional leadership and franchisee executives to develop marketing calendars and sales plans that drive same-store sales growth.

The Manager will lead the analytics agenda for a portfolio of high-priority markets within the brand while managing and developing one to three analysts who own their own markets. Your markets are the ones that shape the brand's regional performance, and you will be the senior analytics voice in those conversations — owning the franchisee partnership at the Head of Marketing level, driving the monthly forecast cycle, and synthesizing the brand planning narrative for your portfolio. You will report to a Director within the Marketing Analytics team.

You are expected to operate with limited ramp-up — bringing strong commercial instincts, analytical judgment, and the ability to influence franchisee decisions through data from the first month in the role.

RBI follows a 5 day, in-office work schedule to support collaboration. Candidates should be comfortable working onsite 5 days per week.

Your Roles & Responsibilities:

Performance Analytics

• Define the analytical agenda for the highest-priority markets in your portfolio, including sales decompositions, product mix analysis, pricing reviews, and competitive benchmarks

• Review and quality-check team output across the portfolio, ensuring consistency, rigor, and commercial relevance

• Lead cross-market performance benchmarking within the portfolio to identify transferable best practices and emerging risks

• Analyze promotions, marketing programs, and new product introductions, measuring their success to build a deeper understanding of local sales, traffic, and profitability

Forecasting

• Own the monthly forecast submission for the portfolio — build the bottom-up estimate, manage risks and opportunities, and present to leadership

• Lead variance analysis and corrective-action planning when actuals deviate from forecast

• Partner with field teams and franchisees to validate forecast assumptions and align on initiative phasing

Brand & Strategic Planning

• Own the full brand planning analytics output for the portfolio, synthesizing across analytical sections into a coherent market strategy recommendation

• Lead opportunity sizing and prioritization for assigned markets, ensuring brand plans are grounded in quantified commercial logic

• Influence franchisee sales and profitability by making data-driven recommendations across product and sales channel categories

Digital Sales & Channels

• Integrate digital sales analysis into the broader market performance narrative, ensuring franchisees receive a unified view of in-store and digital performance

• Identify digital growth opportunities for the portfolio, including channel mix optimization, promotional targeting, and pricing by channel

• Drive franchisee adoption of digital best practices and ensure consistent measurement of digital KPIs across the portfolio

Franchisee Engagement

• Own the franchisee analytics partnership for the portfolio at the Head of Marketing level

• Present in monthly business reviews and drive commercial alignment on pricing, product, and calendar strategy

• Support action plan development and follow-up processes for the field team

• Present performance deep dives to senior leadership

Team Leadership

• Manage one to three analysts who own their own markets, coaching them on analytical quality, commercial judgment, and franchisee communication

• Develop team members through clear feedback, stretch assignments, and structured development plans

• Set the standard for analytical rigor and franchisee engagement within your sub-team

Your Skills & Experience:

Experience & Education

• 4–6 years of relevant work experience in analytics, consulting, finance, or commercial strategy

• 1–2 years of experience managing or mentoring others

• A bachelor's degree in business, marketing, sales, or a related field is required; an MBA or equivalent is a plus

• Experience in consulting, finance, QSR, franchising, FMCG, or adjacent consumer businesses; multi-market exposure preferred

Analytical Skills

• Advanced proficiency in Excel, PowerPoint, and SQL

• Ability to design analytical approaches, not just execute them

• Comfortable working with syndicated consumer and market research data

• Demonstrates excellent organization skills, with the ability to prioritize and handle multiple workstreams

• Demonstrates a high level of problem-solving skills

BI & AI Tools

• Advanced use of business intelligence platforms (e.g., Tableau, Power BI, Looker) for dashboard design and self-serve reporting

• Leverages AI tools for forecasting, pattern recognition, and workflow automation

• Able to design digital measurement frameworks for the portfolio

Communication & Influence

• Strong analytical and communication skills, with the ability to lead a room with franchisee executives and general managers

• Translates complex analysis into simple, actionable recommendations

• Balances competing stakeholder priorities and influences franchisee decisions through data

Travel

• Available for periodic travel within the APAC region