Kerja Sepenuh Masa Performance Marketing Manager, Gaji tinggi MYR 12,000 di WORLDWIDE WELLNESS CONSULTING MALAYSIA SDN. BHD. - Anytime Fitness Federal Territory - Maukerja

Key Responsibilities:

Own the full digital acquisition funnel for Anytime Fitness Trailblazer from the first ad impression to a signed

membership. Architect, execute, and optimise paid campaigns across Meta, Google, TikTok, and YouTube; build

high-converting landing pages; and deploy AI-driven lead capture to drive measurable growth across our expanding club network of 22+ locations, with a clear path toward 250+.

This is a data-first, ownership-driven role at the intersection of performance marketing, conversion optimisation, creative direction, and analytical reporting. You will operate with significant autonomy and are expected to grow into a marketing leadership position within two years.

Pillar 1 — Paid Channel Mastery

Execute and optimise campaigns across Meta Ads (Facebook & Instagram), Google Ads (Search, Display,

Performance Max), TikTok Ads, and YouTube Ads.

Own full budget allocation, bid strategy, audience segmentation, and A/B testing across all channels.

Maintain Cost per Acquisition (CAC) at or below $15 across all active channels at all times.

Identify and test new acquisition channels suited to the Malaysian fitness market.

Develop and manage monthly, quarterly, and annual media plans aligned to club expansion milestones.

Ensure full compliance with platform advertising policies and applicable Malaysian advertising standards.

Pillar 2 — Funnel & Conversion Optimisation

Build, test, and optimise landing pages for high-intent membership inquiries — targeting inquiry-to-lead conversion of ≥ 50%.

Implement and manage AI agent / chatbot lead capture flows to qualify leads, capture consent, and route prospects to the correct club.

Drive and sustain a lead-to-sale conversion rate of ≥ 30% in close partnership with club sales teams.

Own the full tracking and attribution stack: GA4, Meta Pixel, Google Tag Manager, and reporting dashboards.

Conduct systematic CRO experiments — copy, layout, CTA, offer mechanics — and document learnings for

scalable rollout.

Ensure seamless CRM integration and lead handover workflows between marketing and club teams.

Pillar 3 — Creative Collaboration

Brief the creative team on performance-driven asset requirements: hooks, formats, aspect ratios, and messaging angles.

Translate campaign data into clear creative direction — iterate on winning hooks, retire underperforming concepts, test new angles.

Partner with the Creative Supervisor to ensure output aligns with funnel strategy, brand guidelines, and platform best practices.

Develop a creative testing framework with a minimum of 3 variants per campaign to continuously improve CTR and CVR.

Stay current on TikTok and Instagram Reels trends to inform UGC-style and creator-led ad production briefs.

Pillar 4 — Analytics & Performance Reporting

Report weekly on CAC, ROAS, CPL, and both conversion rate targets to the Regional Marketing Manager.

Present clear, data-driven insights and strategic recommendations in monthly business reviews.

Build scalable reporting infrastructure — dashboards and automated alerts — as the network grows toward 250+ locations.

Conduct post-campaign analysis for all major flights; maintain a shared performance learnings repository.

Monitor competitor activity and industry benchmarks to keep campaigns competitive in the Malaysian fitness

Requirements

5–7 years of hands-on paid campaign management, ideally in fitness, lifestyle, or consumer services.

Minimum 3 years of managerial experience with direct responsibility for a creative or marketing team.

Proven track record managing RM50,000+ monthly ad budgets with measurable CAC outcomes.

Expert-level proficiency in Meta Ads Manager and Google Ads.

Strong command of landing page UX, conversion rate optimisation, and A/B testing.

Data-first: comfortable in Meta Ads Manager, Google Analytics, and reporting dashboards.

Able to brief creatives effectively and translate performance data into content direction.

Ambitious, ownership-driven, and ready to grow into marketing leadership.

Preferred & Advantageous

Experience with TikTok Ads Manager and YouTube campaign management.

Familiarity with AI lead capture tools or chatbot / conversational marketing platforms.

Experience managing multi-location or franchise marketing campaigns.

Working knowledge of SEO, local search optimisation, and Google Business Profile.

Bachelor's degree in Marketing, Business, Communications, or a related discipline.

Pay: RM10,000.00 - RM12,000.00 per month

Benefits:

• Cell phone reimbursement
• Dental insurance
• Gym membership
• Health insurance
• Maternity leave
• Opportunities for promotion
• Parental leave
• Professional development
• Vision insurance
• Work from home

Experience:

• Digital marketing: 5 years (Preferred)
• performance marketing manager: 5 years (Preferred)

Work Location: In person