Kerja Sepenuh Masa Marketing manager, Gaji tinggi MYR 10,159.8 di MUDAH HEALTHCARE SDN BHD Federal Territory - Maukerja

Department: Marketing & Business Development
Reports To: CEO / Group Chief Executive / Head of Strategy
Location: Malaysia (nationwide travel required)

Position Summary

HCASB is seeking a dynamic and results-driven Marketing Manager to lead business growth initiatives and strengthen market presence across all regions in Malaysia. The role will focus on developing and executing regional marketing and business development strategies to drive patient growth, corporate partnerships, healthcare referrals, specialist engagement, and expansion opportunities across HCASB’s healthcare ecosystem.

The successful candidate should possess strong strategic planning abilities, commercial acumen, and hands-on execution capabilities, with experience building healthcare networks and driving growth across multiple geographic regions.

Key ResponsibilitiesBusiness Growth & Regional Expansion

• Develop and execute strategic marketing plans to increase HCASB market presence throughout Malaysia.
• Identify new growth opportunities across key regions including Central, Northern, Southern, East Coast, Sabah, and Sarawak.
• Build and expand referral channels, partnerships, and regional healthcare networks.
• Identify opportunities for new clinics, specialist services, healthcare programs, and business collaborations.
• Conduct market research and competitor analysis to identify regional trends and opportunities.

Marketing Strategy & Execution

• Lead the development and implementation of integrated marketing campaigns across digital and traditional channels.
• Manage branding initiatives to strengthen HCASB positioning within the healthcare sector.
• Plan and execute regional promotional activities, healthcare events, and outreach programs.
• Develop annual marketing calendars and budgets.
• Ensure consistent brand messaging across all platforms and regions.

Corporate & Strategic Partnerships

• Establish relationships with:
• Corporates and employers
• Insurance companies
• General practitioners and specialists
• Government agencies
• Healthcare providers
• Universities and community organizations
• Develop strategic partnerships to drive patient referrals and business growth.

Digital Marketing & Customer Engagement

• Oversee:
• Social media strategy
• Website management
• Digital campaigns
• SEO/SEM activities
• CRM and patient engagement initiatives
• Track marketing performance metrics and optimize campaigns accordingly.

Team Leadership

• Lead and manage marketing personnel and external agencies where required.
• Set KPIs and performance targets for the marketing team.
• Foster collaboration across operations, clinical, and business development teams.

Reporting & Performance Management

• Prepare monthly and quarterly reports covering:
• Lead generation
• Regional growth performance
• Marketing ROI
• Patient acquisition metrics
• Partnership pipeline
• Campaign effectiveness

Requirements

Education

• Bachelor's Degree in Marketing, Business Administration, Healthcare Management, or related field
• MBA is an advantage

Experience

• Minimum 5–8 years marketing/business development experience
• Minimum 3 years in managerial role
• Healthcare industry experience preferred
• Experience managing multi-region operations within Malaysia is advantageous

Skills

• Strong business development and networking capabilities
• Strategic and analytical thinking
• Excellent presentation and communication skills
• Strong digital marketing knowledge
• Budget and project management skills
• Ability to travel extensively within Malaysia

Key Performance Indicators (KPIs)

• Annual revenue growth targets
• Patient acquisition growth
• Regional market expansion targets
• Number of corporate partnerships secured
• Referral growth rate
• Marketing ROI
• Brand awareness metrics
• Digital lead conversion rates

Personal Attributes

• Entrepreneurial mindset
• Strong relationship builder
• Results-driven
• Self-motivated
• Highly organized
• Able to work in a fast-paced environment

This role will play a key part in positioning HCASB as a leading healthcare consultancy and integrated healthcare solutions provider across Malaysia.

hCASB in a specialist opinion company dealing with motor claims

Understood — I'll tailor it for HCASB as a specialist medical opinion company focused on motor claims / medico-legal assessments, with emphasis on growing the business nationwide.

Job Description – Marketing Manager

Healthcare Consultants Asia Sdn. Bhd. (HCASB)

Position: Marketing Manager
Department: Marketing & Business Development
Reports To: CEO / Managing Director
Location: Malaysia (nationwide travel required)

Position Summary

Healthcare Consultants Asia Sdn. Bhd. (HCASB) is seeking an experienced and commercially driven Marketing Manager to lead business growth initiatives and expand HCASB’s presence throughout Malaysia. The role will focus on strengthening referral networks, increasing specialist opinion case volume, building relationships with key stakeholders, and developing HCASB as a leading provider of independent medical opinions and medico-legal services in motor claims and related healthcare assessments.

The candidate will drive growth across all regions in Malaysia, including Central, Northern, Southern, East Coast, Sabah, and Sarawak.

Key ResponsibilitiesBusiness Development & Regional Expansion

• Develop and execute strategic plans to grow HCASB’s business throughout Malaysia.
• Identify and develop opportunities in new regions and underserved markets.
• Expand HCASB’s network and visibility among key stakeholders involved in motor claims and medical assessments.
• Build sustainable referral pipelines and business partnerships.
• Develop regional business growth targets and execution plans.

Relationship Management & Network Building

Build and maintain relationships with:

• Insurance companies
• Third-party administrators (TPAs)
• Corporate clients
• Legal firms and medico-legal partners
• Hospitals and healthcare facilities
• General practitioners
• Specialists and consultant doctors
• Rehabilitation providers
• Motor claims stakeholders

Marketing Strategy & Brand Development

• Develop and implement nationwide marketing strategies aligned with HCASB growth objectives.
• Increase awareness and market positioning of HCASB’s specialist opinion services.
• Coordinate medical education events, networking activities, and industry engagement sessions.
• Plan campaigns to strengthen brand presence across healthcare and insurance sectors.
• Maintain consistency of corporate branding and communications.

Digital Marketing & Lead Generation

• Manage HCASB digital marketing initiatives, including:
• Website and content management
• Social media platforms
• Email campaigns
• CRM systems
• Online lead generation
• Monitor and optimize digital marketing performance.

Market Intelligence & Reporting

• Conduct market research and competitor analysis.
• Monitor trends in healthcare, insurance, and motor claims industries.
• Prepare monthly reports covering:
• Business pipeline
• Referral growth
• Regional performance
• Marketing ROI
• Lead conversion rates
• New partnership opportunities

Team Leadership

• Lead and coordinate marketing activities and external vendors where applicable.
• Work closely with operations, specialists, and management teams.
• Drive a culture of accountability and performance.

RequirementsEducation

• Bachelor's Degree in Marketing, Business Administration, Healthcare Management, or related field
• MBA is an added advantage

Experience

• Minimum 5–8 years experience in marketing or business development
• Minimum 3 years in a managerial role
• Healthcare experience strongly preferred
• Experience dealing with insurance, healthcare services, TPAs, or medico-legal services is an advantage
• Experience managing nationwide business expansion initiatives

Skills & Competencies

• Strong business networking and relationship-building abilities
• Strong presentation and negotiation skills
• Excellent communication and stakeholder management
• Strategic planning and execution capability
• Digital marketing knowledge
• Strong analytical and reporting skills
• Willingness to travel extensively across Malaysia

Key Performance Indicators (KPIs)

• Annual revenue growth targets
• Number of new referral partners secured
• Growth in specialist opinion case volumes
• Regional business growth targets
• Corporate and insurer engagement targets
• Marketing ROI
• Lead conversion rates
• Brand awareness metrics
• Client retention and satisfaction rates

Personal Attributes

• Entrepreneurial mindset
• Results-oriented
• Highly organized
• Strong interpersonal skills
• Independent and self-motivated
• Able to thrive in a fast-paced environment

Pay: RM2,927.17 - RM10,159.76 per month

Work Location: In person