Kerja Sepenuh Masa, Lifecycle - CRM Marketing Manager di Koocester Federal Territory - Maukerja

Mission

Own the entire customer lifecycle from lead capture → nurturing → conversion → retention → upsell → referrals, ensuring every lead and customer interaction is automated, tracked, and optimized for revenue growth.

This person turns your CRM into a revenue engine, not a contact graveyard.

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Core Responsibilities

1. CRM Ownership

Own the CRM ecosystem (HubSpot / equivalent).

Responsibilities:

* CRM hygiene and governance

* lifecycle stage architecture

* custom properties

* deal pipelines

* segmentation logic

* lead scoring

* duplicate management

* attribution tracking

* dashboard/reporting

Examples:

* Separate Koocester / Homes / Autos / Business pipelines

* SG / MY / ID segmentation

* lead source attribution

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2. Lifecycle Marketing

Build journeys across the entire funnel.

Own:

Lead capture

* forms

* landing pages

* lead magnets

* qualification flows

* chatbot journeys

Lead nurturing

* email drip campaigns

* WhatsApp nurturing

* remarketing audiences

* reactivation campaigns

Conversion

* meeting reminders

* no-show recovery

* abandoned consultation recovery

* quote follow-up automation

Retention

* onboarding sequences

* client nurture

* milestone engagement

* renewal reminders

Expansion

* upsell campaigns

* cross-sell journeys

* dormant client reactivation

Advocacy

* referral systems

* testimonial harvesting

* review requests

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3. Automation & Workflow Design

Build automation systems.

Examples:

* Meta lead → HubSpot → assign country → notify sales

* lead inactivity → re-engagement

* uncontacted lead > 10 mins → escalation

* client closed won → onboarding workflow

* payment completed → internal ops trigger

Tools:

* HubSpot workflows

* Operations Hub

* Zapier / Make

* WhatsApp API

* webhooks

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4. Email & Messaging Strategy

Own outbound lifecycle communication.

Channels:

* email

* WhatsApp

* SMS

* chatbot

* push (if relevant)

Responsibilities:

* email sequences

* nurture copy

* behavioral triggers

* segmentation campaigns

* winback campaigns

KPIs:

* open rates

* CTR

* reply rates

* booked meetings

* conversion by campaign

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5. Customer Journey Optimization

Map and improve funnel leaks.

Questions they solve:

* where leads drop off

* why consultations no-show

* why proposals stall

* why clients churn

* how to shorten sales cycle

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6. Community & Relationship Management

If applicable.

Own:

* entrepreneur community lifecycle

* event nurture

* membership communication

* VIP journeys

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7. Reporting & Revenue Intelligence

Weekly dashboards:

* leads by source

* CPL

* MQL → SQL conversion

* speed to lead

* meeting booked %

* show-up %

* close %

* CAC

* reactivation revenue

* upsell revenue

* churn

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KPIs

Core:

* lead response SLA

* MQL → SQL %

* SQL → closed won %

* no-show %

* lead reactivation %

* email CTR

* email reply rate

* nurture-driven revenue

* upsell revenue

* referral volume

* CRM hygiene score

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Ideal Candidate

Must have:

* HubSpot CRM mastery

* lifecycle marketing experience

* automation workflow building

* email marketing

* segmentation logic

* reporting/dashboarding

* strong systems thinking

Bonus:

* WhatsApp automation

* Make/Zapier

* SQL/data literacy

* agency experience

* multi-country ops