jobs in ZALORA

Kerja Sepenuh Masa, Junior Performance Marketing- App Marketing | Hybrid Work Setup di ZALORA WP Kuala Lumpur - Maukerja

Junior Performance Marketing- App Marketing | Hybrid Work Setup

ZALORA

Undisclosed

Sepenuh Masa

KL City, WP Kuala Lumpur

Kongsi
Simpan

Lokasi Kerja

  • Kuala Lumpur, Kuala Lumpur Kuala Lumpur WP Kuala Lumpur Malaysia

Penerangan Kerja

Tanggungjawab

RESPONSIBILITIES
Campaign Strategy, Execution & Optimization
  • Plan, implement, and optimize performance marketing campaigns across Google, Meta (Facebook/Instagram), TikTok, Apple Search Ads (ASA), and other emerging platforms.
  • Leverage data analytics & attribution tools such as Appsflyer, Mixpanel, and Looker to track full funnel campaign performance and analyze key metrics (CPA, ROAS, CPM, CPC, CTR, CR etc.), and ensure cost-effective results.
  • Support A/B testing initiatives across creatives, audience targeting, and user redirection to drive continuous improvement.
  • Prepare regular performance reports, manage campaign budgets efficiently, and ensure alignment with business targets.
Cross-Functional Stakeholder Engagement
  • Coordinate with internal teams to manage creative timelines and ensure timely delivery for campaign launches.
  • Collaborate closely with content and design teams to develop and optimize ad visuals and ad copy for performance-driven results.
  • Ensure continuous alignment of campaign goals, timelines, and deliverables across all stakeholders.
QUALIFICATIONS
  • Bachelor's degree in Marketing, Business, Communications, or a related field
  • Minimum 1.5 year of hands-on experience in performance marketing (in-house or agency)
  • Proficient in running paid campaigns across Meta Ads, TikTok Ads, Google Ads, and Apple Search Ads
  • Familiarity with analytics and attribution tools such as Appsflyer, Mixpanel, and Looker
  • Good understanding of key performance metrics including CPA, ROAS, CPM, CPC, CTR, and CR
  • Skilled in budget pacing, performance tracking, and data-driven campaign management
  • Detail-oriented with strong problem-solving skills and the ability to collaborate effectively across teams
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