Sepenuh Masa Channel Marketing Manager Jobs, in MAMEE-Double Decker (M) Sdn Bhd Subang Jaya - Maukerja

• Define and lead General Trade growth strategy across traditional trade, independents, and wholesalers.
• Segment GT universe (e.g., provision shops, mini markets, wholesalers or by revenue clusters) to drive focused interventions.
• Drive numeric & weighted distribution expansion, especially for Core SKUs/NPDs.
• Ensure must-stock SKU execution, range selling, and distribution hygiene.
• Partner with Sales to close white space gaps and improve outlet productivity.
• Lead development of GT-specific POSM, visibility tools, and activation mechanics.
• Roll out scalable activation programs (bundles, on-pack promos, retailer incentives).
• Translate pricing strategies into GT-relevant price ladders and pack-price architecture.
• Design trade schemes, incentive programs, and promo mechanics to drive offtake.
• Work closely with distributors and sales teams to ensure execution excellence.
• Develop toolkits, selling stories, and training materials for field teams.
• Monitor and improve sales force productivity and call effectiveness.

Job Requirements

• :Bachelor’s degree in Business, Marketing, or related field
• .Min. 5 years in FMCG, with strong exposure to General Trade / Channel Marketing / Sales
• .Proven experience in route-to-market (RTM) strategy, distributor management, and field execution
• .Deep understanding of Malaysia GT landscape and outlet dynamics
• .Strong commercial acumen, problem-solving, and execution discipline