Job Description: 1. Customer & Outlet Management • Maintain an up-to-date list of all outlets within the assigned route. • Build and maintain strong relationships with trade partners to drive sales growth and customer loyalty. 2. Order Management & Execution • Accurately capture and process customer orders using PDA devices. • Ensure continuous product availability in all assigned outlets according to company distribution guidelines. • Execute assigned sales cycle activities effectively and in a timely manner. 3. Stock & Quality Management • Monitor and manage stock rotation at outlet level to maintain product freshness and minimize returns. • Ensure proper merchandising and visibility standards are maintained. • Address product quality concerns promptly or escalate issues to the Sales Supervisor / Station Head when necessary. 4. Cash & Compliance Control • Adhere strictly to company policies and security protocols in handling stock and cash. • Perform accurate end-of-day cash reconciliation using PRISM / PDA systems. • Ensure all transactions and collections are properly recorded and accounted for. 5. Market Initiative Support • Support the rollout and execution of new market initiatives in accordance with company guidelines. Job Requirements: • Minimum SPM. • 1–3 years of experience in FMCG or distribution sales is preferred (fresh graduates are encouraged to apply). • Familiar with route-to-market operations and outlet servicing. • Experience using PDA / handheld sales systems is an added advantage. • Strong communication and relationship-building skills. • Possess a valid GDL License. • Willing to travel within assigned territory.