We are hiring our first dedicated Ecommerce Manager to own and grow our online business end to end - our Shopify D2C store, corporate gifting, marketplaces, and the digital marketing that feeds them. You will turn a beautiful brand into a repeatable, profitable online channel. This is a hands-on, build-from-the-ground-up role for someone equally comfortable in a spreadsheet, a Klaviyo flow, and a brand brainstorm.
Key Responsibility:
- The online P&L - revenue, margin, and the KPIs behind them (conversion, AOV, repeat rate, LTV:CAC, MER).
D2C site (Shopify) - merchandising, conversion optimisation, the gifting experience (gift messaging, scheduled delivery, occasion hubs), payments, and site roadmap.
- Retention and CRM - build and run our email, SMS and WhatsApp programme (Klaviyo), loyalty, referral, and subscription.
- Gifting calendar - plan and execute the year around Singapore gifting moments (CNY, Christmas, Valentine's, Mid-Autumn, Deepavali, Mother's and Father's Day, National Day), with limited-edition drops.
- Corporate and bulk gifting - productise and grow our highest-value channel.
- Marketplaces and third-party - launch and manage curated gifting platforms (e.g. Giftano), quick commerce (Grab, foodpanda, Deliveroo), and selectively Shopee, Lazada and iShopChangi.
- Performance marketing - manage our media agency and freelancers across Meta, Google and TikTok; own targets, creative briefs, and reporting.
- Analytics - own GA4 and Shopify reporting and a monthly plan-versus-actual review.
- Cross-functional glue - work with operations on fulfilment and our cold-chain promise (perfect chocolate, every delivery), and with retail to convert in-store visitors into online customers.
- Regional groundwork - help prepare multi-currency and Shopify Markets for future expansion across Asia.
What success looks like:
- By 90 days: payments and checkout optimised, Klaviyo flows live, melt-rate and core KPIs being tracked, and corporate gifting pre-sell running for the year-end and CNY peak.
- By 12 months: a measurably more profitable D2C business, a working loyalty and retention engine, at least one new channel live, and the foundations laid for regional expansion.