- 203 HENDERSON ROAD Central Region (Singapore) Singapore

Lokasi Kerja
Penerangan Kerja
Tanggungjawab
We are not looking for a traditional graphic designer.
We are looking for a Visual Growth Designer who understands that design exists to drive:
Revenue
Conversion
Customer decisions
Operational speed
Your job is not simply to “make things look nice.”
Your job is to create visuals that:
Increase sales
Improve click-through rates
Push high-margin items
Improve customer purchase behaviour
Support fast-moving campaigns across multiple brands
This role sits inside the Growth & Retention Team, meaning every design decision must connect back to measurable business outcomes.
What You Will Be Responsible For
1. Conversion-Driven Design
Create high-performing visuals for:
* Menu boards
* In-store posters
* Delivery platforms (Grab, Foodpanda, Deliveroo)
* Social media ads
* CRM/voucher campaigns
* Mall marketing campaigns
* E-commerce platforms
* Website banners & landing pages
2. Menu Engineering & Revenue Optimization
Design with commercial intent by:
* Highlighting high-margin items
* Improving product visibility
* Guiding customer attention
* Increasing upsell opportunities
* Supporting bundle strategy
You will work closely with:
* Delivery Lead
* CRM Lead
* Growth Executive
* Content Lead
3. Fast Campaign Execution
Support multiple brands with:
* Fast turnaround times
* High execution accuracy
* Consistent branding
* Operational readiness
This is a fast-paced environment. Speed matters.
4. Performance Optimization
You must continuously improve design performance using data such as:
* CTR (Click-Through Rate)
* Menu Mix Shift
* Voucher conversion
* Delivery platform performance
* Attention / scan rate
You will:
* A/B test creatives
* Optimize layouts
* Improve CTA visibility
* Refine visual hierarchy
5. AI & Workflow Automation
Every designer in the Growth & Retention team is expected to build AI-assisted workflows to improve efficiency.
You are required to develop at least:
* 2 AI agents
OR
* 2 AI-assisted workflows
Examples:
* Auto-resize workflow
* AI-assisted menu generation
* AI creative variation testing
* AI mockup generation
* Asset organization automation
Requirements
Must-Have Skills
* Strong graphic design fundamentals
* Excellent typography & layout skills
* Understanding of conversion-focused design
* Experience with:
* Adobe Creative Suite
* Canva
* Figma
* Ability to work fast under pressure
* Ability to handle multiple brands simultaneously
* F&B / retail experience
* Delivery platform design
* Menu board design
* Paid ad creative design
* Motion graphics/basic video editing
* E-commerce visual optimization
Interview Task (Important)
Candidates may be required to complete:
1. Menu redesign exercise
2. Delivery platform banner design
3. Promotional campaign asset test
4. High-margin SKU push concept
5. AI workflow demonstration (preferred)
Peringatan Penting
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