Coolmate is a fast-growing Vietnamese fashion startup that provides high-quality apparel for both men and women, backed by our commitment to delivering a 100% customer satisfaction experience.
We are currently looking for a Marketing Country Lead to join our team. This is an exciting opportunity to kick-start your career, gain hands-on experience in community marketing, and contribute to Coolmate's continued growth while making a meaningful impact on our sports community initiatives.
Key Responsibilities
1. Creator Network Development
- Identify, recruit, and onboard creators who align with Coolmate's brand values.
- Build and maintain a strong network of creators across fitness, running, pickleball, lifestyle, and campus communities.
- Develop long-term relationships with creators and monitor collaboration performance.
- Identify new partnership opportunities to expand the creator ecosystem.
2. Affiliate Program Management
- Recruit and manage affiliate partners across TikTok Shop and other ecommerce channels.
- Support affiliates with campaign execution and sales performance.
- Track affiliate performance, revenue contribution, and program effectiveness.
- Recommend commission structures and incentive programs to maximize growth.
3. Campaign Execution & Performance
- Collaborate with the Content & Social Development team to execute creator marketing campaigns.
- Coordinate content delivery and ensure creators meet campaign timelines.
- Monitor campaign performance and analyze creator-generated content.
- Develop performance reports and recommend optimization strategies based on data insights.
Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 1–3 years of experience in Influencer Marketing, Creator Management, Affiliate Marketing, or TikTok Shop operations.
- Experience working with creators, influencers, or ecommerce brands is preferred.
- Background in D2C, Social Commerce, or Creator Agencies is an advantage.
Skills & Competencies
- Creator and influencer relationship management
- Affiliate marketing and social commerce knowledge
- Strong communication and negotiation skills
- Data analysis and performance tracking
- Project coordination and stakeholder management
- Excellent English communication skills
Pay: RM12,000.00 - RM13,000.00 per month
Work Location: Remote