Kerja Sepenuh Masa, CONTENT - SOCIAL DEVELOPMENT EXECUTIVE (REMOTE) di Công Ty TNHH Fastech Asia Federal Territory - Maukerja

Experience

•  Minimum 3 years of experience in Content Marketing or Social Media. 
•  Proven experience building and managing social media channels. 
•  Experience working with Influencers and/or Creators. 
•  Preferred background in:   

- Direct-to-Consumer (D2C) Brands   

- Ecommerce   

- Sportswear Brands   

- Lifestyle Brands 

Core Competencies

Consumer Understanding

•  Strong understanding of user behavior across social platforms. 
•  Ability to translate customer insights into compelling content ideas.  

Content Strategy

•  Ability to develop content pillars and strategic content frameworks. 
•  Ability to design scalable content systems rather than isolated content pieces.  

Trend & Platform Understanding

•  Deep understanding of the TikTok ecosystem. 
•  Strong knowledge of Instagram Reels. 
•  Understanding of social commerce behavior.  

Creative Development

•  Ability to write effective creative briefs. 
•  Strong capability in evaluating content quality. 
•  Ability to guide visual direction and storytelling.  

Data & Optimization

•  Analyze content performance and effectiveness. 
•  Identify winning content formats. 
•  Make data-driven decisions and recommendations.  

Project Management

•  Coordinate multiple content resources simultaneously. 
•  Manage timelines and output quality effectively. 

General Information

Job Title: Content & Social Development Executive (Senior)

Department: Marketing Malaysia

Reports To: Marketing Country Lead (Malaysia)

Level/Rank: Senior ExecutiveDirect Reports: 0–2

Scope of Responsibility:

• Malaysia Market
• Responsible for managing the overall content ecosystem and social media channels
• Collaborate closely with the Creator & Affiliate Team, Community Growth Agency, and Production Team in Vietnam

1. Role Purpose

The Content & Social Development Executive is responsible for building and scaling a content ecosystem that helps establish Coolmate as a widely recognized Performance Lifestyle brand in Malaysia.

This role transforms Communities, Creators, and UGC into a sustainable Content Engine thatcontinuously generates Attention, Engagement, and supports revenue growth across TikTokShop, Shopee, and Website channels.

2. Key Responsibilities

A. Content & Social Strategy Development (30%)

• Develop the Content Strategy for the Malaysian market.
• Define content pillars for different customer segments.
• Build and maintain the Malaysia Content Bible.
• Research content trends and user behavior across TikTok, Instagram, and Shopee.

B. Content Engine Operations (40%)

• Plan weekly content production and distribution.
• Coordinate content resources from:  

- Production Team  

- Creators  

- Affiliates - Communities  

- User-Generated Content (UGC)

• Manage publishing schedules across TikTok, Instagram, and relevant platforms.
• Ensure content output meets growth objectives.

C. Social Performance & Organic Growth Optimization (30%)

•  Monitor and evaluate content performance.
•  Identify and scale high-performing content formats.
•  Optimize social engagement and organic reach.
•  Collaborate with the Performance Marketing Team to scale winning content.
•  Recommend new content initiatives based on data-driven insights.

3. Authority & Decision-Making Rights

•  Recommend content strategies for the Malaysian market.
•  Propose and execute new content experiments.
•  Request support from Production and Design teams.
•  Evaluate creator-generated content performance.
•  Recommend budgets for content production initiatives.

4. Key KPIs

Content KPIs

• Number of Content Assets Produced per Week
• Number of UGC Content Pieces
• Number of Creator Network Content Pieces
• Content Publishing Rate

Social KPIs

• Organic Reach
• Video Views
• Engagement Rate
• Follower Growth

Growth KPIs

• Winning Content Rate
• Content Contribution Revenue
• Content-Driven Traffic
• Cost per Winning Content

5. Reporting Requirements

• Weekly Content Performance Report
• Weekly Social Growth Report
• Monthly Content Insights Report
• Monthly Content Direction Recommendations