- Kuala Lumpur Federal Territory Malaysia
Kerja Sepenuh Masa, Consumer Experience Strategy Executive di Publicis Groupe Holdings B.V Federal Territory - Maukerja
Consumer Experience Strategy Executive
Publicis Groupe Holdings B.V
Kongsi
Simpan
Lokasi Kerja
Penerangan Kerja
Tanggungjawab
As CRM Executive Strategy, your experience in creating impactful direct engagements will be essential to provide strategic guidance on key client engagements, together with Associate Strategy Director.
Rooted in an in-depth and empathetic understanding of the consumer’s current environment and ecosystem as well as their priorities, motivators and pain points, you will play a central role in developing effective CRM programmes and experiences relevant to consumers’ needs and aligned to clients’ business ambitions.
Rooted in an in-depth and empathetic understanding of the consumer’s current environment and ecosystem as well as their priorities, motivators and pain points, you will play a central role in developing effective CRM programmes and experiences relevant to consumers’ needs and aligned to clients’ business ambitions.
Day-to-day, your role includes:
- Focusing on the core business KPIs, develop and implement CRM programmes that align to key moments of need within the customers journey based on insights from analytics and behavioural science
- Deliver omni-channel direct engagements across email, push notifications, web, mobile apps, social platforms, and other channels and devices, as relevant to the customer experience
- Crafting CRM Experience briefs with powerful, unexpected insights that inspire
- Identifying cultural trends and keeping a pulse on internet and start-up culture; providing teams and clients with a point of view on how it affects the way brands connect with people
- Partner with client to innovate meaningful member benefits, programmes or feature improvements that differentiate the brand and delight customers
- Partnering with other capabilities across the agency (Business leads, Data, Technology, Experience Design and other teams) to determine strategy needs, develop and facilitate implementation of CRM Strategy and Programmes.
This role will require strong, impactful work experience, which typically includes:
- 2-3 years of work experience in CRM and/or digital marketing
- Extensive experience informing audience segments by leveraging 1st and 3rd party data
- Strong strategy and analytics skills, with an advanced understanding of success metric
- Ability in interpreting data and customer insights to inform CRM strategies and programmes, aligned to business targets
- Up-to-date knowledge of marketing technologies (MarTech) and digital experience platforms spanning Paid, Owned and Earned / social media – email automation tools (E.g. Sales Force Marketing Cloud, etc)
- A collaborator comfortable in agile- or sprint-based approaches, willing to work in real time
- An all-around professional with exceptional communication, organizational and time management skills, and the flexibility to adapt quickly to change
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