- Kuala Lumpur Federal Territory Malaysia
Kerja Sepenuh Masa, Senior E-Commerce Executive di Publicis Groupe Holdings B.V Federal Territory - Maukerja
Senior E-Commerce Executive
Publicis Groupe Holdings B.V
Kongsi
Simpan
Lokasi Kerja
Penerangan Kerja
Tanggungjawab
- Experience in Lazada on Platform, Shopee on Platform, CPAS (Collaborative Ads), Google Shopping ads
- Execute all local paid online acquisition efforts including:
- Facebook, Twitter, Instagram ads
- Search engine marketing (SEM)
- Google Display Network (GDN) and other Banner ads
- Affiliates
- Collect data and track the performance of all marketing activities and channels against set KPIs (CPI, CPO, CPA, PPC etc.)
- Manage day to day workflow and setup for projects and campaigns across platforms
- Regularly provide analysis on performance against forecasts and making adjustments as necessary to fulfil the set objectives
- Serving clients for tasks such as performance media briefing, strategy planning, budget allocation, campaign analyses and quarterly business reviews
- Spearheading relations with account team working on common accounts to ensure alignment with clients
- Ability to troubleshoot technical issues on campaigns, especially conversion-oriented ones
- Innovating to improve performance, growth and profitability across all channels
- Keep up-to-date with market trends and come up with creative ideas that are one step ahead of the competition
- Share best practices with peers within group
- Accountability and full ownership for campaign performance and aligned KPIs
- Training and mentoring executives to take up implementations across platforms
- Analyzing sales-related data to predict future sales and stock requirements.
- Planning for key events like double day, mid-month madness and pay days, allocating budgets and shifting them as per sales trends.
- Build relationship with retail store key account management teams and initiate top ups every month.
- Maintaining weekly and monthly reports diligently and sharing with clients with insights on time.
- Working closely with division and account leads for preparing QBRs and Monthly Review Decks
- BA/BS or equivalent working experience
- >2 years’ experience in digital marketing
- Strong experience with performance marketing and online acquisition tools and networks
- Entrepreneurial mindset and willing to get hands dirty
- Acute analytical skills and a data-driven mentality – you know the relevant KPIs and how to work with them
- Excellent time management and organisation skills, comfortable in meeting tight deadlines
- Strong leadership abilities and track-record of hitting targets with limited resources/budget
- Previous experience working in a start-up or dynamic high-growth company a plus
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