1. Customer Onboarding & Activation
- Lead onboarding for new enterprise customers
- Configure platform setup aligned to client needs (brands, categories, keywords, dashboards, etc.)
- Conduct training sessions for different stakeholder groups (CMI, Brand, Digital, Content teams)
- Ensure customers reach “first value” quickly (early insights, dashboards, reports)
2. Use Case Discovery & Solutioning
- Work closely with clients to understand:Business objectivesKey questions (e.g., trends, content strategy, competition, innovation)
- Translate these into clear platform use cases
- Guide clients on how to leverage ************* for:Social intelligenceContent strategyConsumer insightsCampaign analysis
- Act as a consultative partner, not just a platform trainer
3. Adoption & Engagement Management
- Drive regular usage of the platform across teams
- Track usage metrics (logins, queries, reports generated, etc.)
- Identify drop-offs or low adoption areas and proactively intervene
- Run periodic check-ins, demos, and refresh training sessions
4. Insight Delivery Support
- Support clients in extracting meaningful insights from the platform
- Assist in framing outputs for business decisions (presentations, summaries, narratives)
- Ensure clients can independently derive value over time
5. Account Growth & Expansion
- Identify opportunities to expand within the account:New teams (e.g., Insights → Brand → Digital → R&D)New use casesAdditional markets / brands
- Partner with Sales to drive upsell and cross-sell opportunities
- Act as the internal champion for account growth
6. Client Relationship Management
- Serve as the primary point of contact post-sale
- Build strong relationships with key stakeholders
- Run governance cadences (weekly syncs, monthly reviews, QBRs)
- Ensure high customer satisfaction and trust
7. Feedback Loop to Product & Data Teams
- Capture client feedback, feature requests, and pain points
- Work with Product/Engineering to: Resolve issues Improve usability Prioritize enhancements
- Advocate for client needs internally
Key Outcomes / KPIs
- Time to First Value (TTFV)
- Platform Adoption Metrics (active users, usage frequency)
- Customer Retention / Churn
- Net Revenue Retention (NRR) contribution
- Expansion Revenue / Upsell pipeline
- Customer Satisfaction (CSAT / NPS)
- Number of active use cases per account
Skill Set Required
Core Skills
- Strong client-facing and communication skills
- Ability to translate business problems into product solutions
- Analytical thinking (comfortable with data, insights, storytelling)
- Project management and stakeholder coordination
Technical / Product Understanding
- Ability to understand and explain platform capabilities
- Comfort with dashboards, data tools, and AI-driven insights platforms
Consultative Mindset
- Think like an insights partner, not a support executive
Ability to guide clients on “what to do”, not just “how to use
Loh Chiang Soon (R1873093)
Business Edge Personnel Services Pte Ltd (96C4864)