The E-Commerce Specialist is responsible for driving the growth of the company's online business by managing e-commerce platforms, developing sales strategies, and optimising the customer shopping experience. This role oversees website and marketplace operations, plans promotional campaigns, analyses sales performance, and works closely with cross-functional teams to maximise online revenue and operational efficiency.
Key Responsibilities
E-Commerce Strategy & Sales Growth
- Develop and execute strategies, pricing, promotions, and merchandising initiatives to drive online sales and maximise revenue.
Website & Marketplace Management
- Manage the day-to-day operations of the website and online marketplaces, ensuring accurate product listings, pricing, promotions, and content.
Performance Analysis
- Monitor sales performance and key KPIs, analyse customer and market trends, and recommend improvements to increase conversion and profitability.
Digital Marketing & Campaign Management
- Plan and coordinate digital marketing campaigns, marketplace promotions, and product launches to increase traffic and online sales.
Inventory & Order Management
- Coordinate inventory, order fulfilment, and stock availability with the Warehouse and Merchandising teams to ensure efficient operations.
Cross-Functional Collaboration
- Work closely with Marketing, Buying, Customer Service, Operations, and Logistics teams to execute campaigns and enhance business performance.
Customer Experience
- Enhance the online shopping experience by monitoring customer feedback, managing returns, and implementing initiatives to improve customer satisfaction and loyalty.
Requirements
- Bachelor's Degree or Diploma in Marketing, Business, E-Commerce, Digital Marketing, or a related field.
- Minimum 2–4 years of experience in e-commerce, marketplace management, or digital marketing, preferably in the retail or fashion industry.
- Hands-on experience managing platforms such as Shopee, Lazada, TikTok Shop, Zalora, Shopify, WooCommerce, or similar.
- Good understanding of digital marketing, online merchandising, SEO, Meta Ads, Google Ads, and Google Analytics is an advantage.
- Strong analytical skills with the ability to interpret sales data and identify growth opportunities.
- Excellent communication, organisational, and project coordination skills.
- Proficient in Microsoft Excel and Microsoft Office applications.
- Self-motivated, results-driven, and able to work in a fast-paced retail environment.
Pay: From RM4,000.00 per month
Work Location: In person