Kerja Sepenuh Masa, Category Manager, MYSG di ZUS COFFEE Selangor - Maukerja

Position Responsibilities

1. Category Strategy & Product Selection

• Develop long-term merchandise and FMCG category strategy.
• Identify market trends, customer needs, and whitespace opportunities.
• Build annual merchandising roadmap.
• Curate product assortment balancing commercial potential, brand fit and customer demand.
• Conduct competitive benchmarking and pricing analysis.
• Manage product lifecycle from launch to discontinuation.

2. Go-To-Market (GTM)

• Lead end-to-end product launches.
• Coordinate cross-functional execution with Marketing, Operations, Supply Chain, Procurement and Retail teams.
• Develop launch calendars and commercialization plans.
• Ensure stores are fully launch-ready.
• Monitor launch performance and optimize quickly after launch.

3. Commercial Performance Management

Own merchandise business performance including:

• Sales
• Revenue
• Gross Margin
• Sell-through Rate
• Average Basket Size
• Attachment Rate
• Product Mix
• Category Contribution

Responsibilities include:

• Weekly business review
• Performance reporting
• Promotion effectiveness analysis
• Pricing optimization
• Portfolio review
• Growth planning

4. Inventory & Demand Planning

• Forecast demand for new and existing products.
• Partner with Supply Chain to maintain healthy inventory levels.
• Optimize stock allocation across outlets.
• Reduce stock-outs and overstock.
• Improve inventory turnover.
• Manage product replenishment planning.
• Monitor product expiry where applicable.

5. Retail Merchandising & Customer Experience

• Develop merchandising guidelines.
• Optimize in-store product placement.
• Design retail display concepts.
• Improve visual merchandising.
• Increase product visibility.
• Work with Operations to ensure execution consistency.
• Continuously improve customer shopping experience inside stores.

6. Supplier & Product Management

• Source new suppliers and products.
• Negotiate commercial terms.
• Monitor supplier performance.
• Ensure product quality standards.
• Collaborate on exclusive merchandise development.
• Identify innovation opportunities.

7. Cross-functional Leadership

Partner closely with:

• Marketing
• Operations
• Supply Chain
• Procurement
• Finance
• Product Development
• Store Operations

to ensure successful execution across the retail business.

8.Business Growth & Continuous Improvement

• Identify new retail growth opportunities.
• Develop seasonal campaigns.
• Recommend assortment expansion.
• Explore licensing and collaboration opportunities.
• Drive process improvements.
• Build scalable merchandising processes as the business grows.

Qualifications and Experience

• Bachelor's Degree in Business, Marketing, Retail Management, Supply Chain or related field
• 5–8 years of experience in Merchandising, Category Management, Buying, Retail Commercial, or FMCG.
• Managed 500–1,000+ SKUs
• Owned a category with P&L accountability
• Experience managing end-to-end product lifecycle.
• Experience in retail or FMCG industry preferred.
• Experience with merchandise planning or inventory management.
• Experience launching new product categories is highly desirable.

Preferred industries:

• Retail
• FMCG
• Convenience Store
• Lifestyle Retail
• Consumer Goods
• Coffee Chain
• Modern Trade
• E-commerce
• Category Management

Technical Skills

• Merchandising Strategy
• Product Selection
• Demand Forecasting
• Inventory Planning
• Commercial Analysis
• Retail Analytics
• Financial Modelling
• Pricing Strategy
• Supplier Management
• Excel / Google Sheets
• Commercial mindset

Leadership Competencies

• Strong analytical thinking
• Customer obsession
• Excellent stakeholder management
• Strong project management
• Structured problem solving
• Data-driven decision making
• High ownership
• Bias for action
• Detail-oriented with strong execution capability

a Necessity, not a Luxury