Kerja Sepenuh Masa, Senior Copywriter di Chariot Federal Territory - Maukerja

CREATIVE LEADERSHIP: defines, directs, and upholds the copy and conceptual standards of Chariot’s work

Expectations:

• Leads the creative development process across multiple brands and campaigns.
• Provides clear direction and feedback to the working team.
• Champions creative ideas that strengthen both brand and agency reputations. 
• Ensures creative consistency across all touchpoints.
• Presents and defends creative ideas to clients and internal teams.
• Leads the copywriting during shoots, scriptwriting, manifestos.
• Reviews copy to meet standards across all channels (print, OOH, digital, and social).
• Oversees junior creatives and external vendors (translators, VO talents, etc.).

Outcomes:

• Produces campaigns that demonstrate originality, clarity, and craft.
• Builds confidence among clients and internal team through strong creative leadership.
• Elevates team craft through precision and direction.

STRATEGIC & CONCEPTUAL THINKING: bridges creative excellence with strategic intent

Expectations:

• Partners with Account Management, Strategy, and Social teams to shape creative briefs.
• Translates insights into inspiring creative directions.
• Contributes to pitches, case studies, and award entries.
• Balances creative ambition with commercial and client realities.

Outcomes:

• Leads campaigns that consistently align creative innovation with strategic purpose.
• Plays a key role in winning pitches.
• Maintains long-term client trust.

MENTORSHIP & CULTURE BUILDING: guides the next generation of creatives and nurtures team growth

Expectations:

• Leads multiple projects independently while maintaining quality.
• Mentors junior creatives with clarity and care.
• Shares knowledge on copywriting, presentation, and ideation.
• Supports Creative Leads in building a positive, learning-based team culture.
• Represents the Creative department in internal and external meetings proactively.

Outcomes: 

• Builds a cohesive and confident creative team.
• Contributes to an environment that values growth, creative excellence, and collaboration.