Kerja Sepenuh Masa, Personalization Adoption Manager di OMD Selangor - Maukerja

OMD – We create what’s next with

OMD is the world’s largest media network with more than 13,000 people working in over 100 countries. Our mission is We create what’s next with media solutions that transform your business creatively, culturally, and commercially. We connect the best capabilities, expertise, and cutting-edge technology — enabled by the depth of the Omnicom network. We partner across industries to develop new solutions for discovering deep consumer insights. Connected seamlessly by Omni, our solutions fuel growth for our clients. Our talented teams across the globe work closely with each other and our clients, blending their expertise and creativity to co-create innovative experiences.

Being an OMDer

At OMD, we anticipate change and meet it head on with new thinking & skills, preparing us for the future. We are excited by our industry, which is at the confluence of data, technology, media and entertainment. We challenge ourselves every day to unlock our full potential and do interesting and extraordinary things.

We have four main behaviours, setting us apart from the competition. Build together: We always remember why we are here — to deliver the best, with the best, for the best. Dare to Disrupt: The competition is the status quo. The status quo is the norm, and we are not the norm. Unite to uplift: We rise to the occasion, any time and any place. Together, we are stronger, faster, and better.

Our Platform - Omni

Omni is Omnicom’s people-based precision marketing and insights platform, designed to identify and define personalized consumer experiences at scale, in order to drive superior business outcomes for clients. Omni transforms the way our teams work, collaborate and deliver value by providing a single-view of the consumer from insights development to audience building, channel planning, content inspiration, and message distribution.

Our Process

OMD Design is our end-to-end process that guides our use of Omni, ensuring our people use the right tools and techniques at the right time, and identifies the most important business questions our clients are asking us today. It provides a consistent way of working, moving our teams through four stages of planning and activation, all of which take place within Omni.

We take the growth and development of our people seriously. That’s why we have a number of initiatives in place to inspire and empower our people, to prepare them for the future, prepare them for what’s next.. e.g Mobility, Mentoring, learning & development.

You can find out lots more information on us at https://www*************

Role Overview:

We are seeking a highly skilled Personalization Adoption Manager to drive the adoption of personalization strategies across three key product areas: Offsite, and Omnichannel Strategies. In this role, you will serve as a trusted advisor to Mercedes-Benz local market teams, guiding them in the effective implementation of segmentation and personalization solutions. You will work closely with Media platform specialists to deploy tailored use cases, optimize Customer Data Platform (CDP) solutions through Salesforce Interaction Studio, and integrate third-party data (3PD) audiences to enhance media efficiencies.

Key Responsibilities:

Market Consulting & Personalization Strategy

• Partner with local markets to assess their requirements and adapt global personalization use cases.
• Provide strategic guidance on segmentation best practices to enhance audience targeting capabilities.
• Collaborate with business users to shape and optimize segmentation and personalization initiatives.

Cross-Functional Collaboration & Stakeholder Engagement

• Work across CDP, Media, Personalization, CRM, and other key workstreams to develop holistic personalization strategies.
• Act as a bridge between local market teams, internal stakeholders, and agency SMEs, ensuring seamless execution of data-driven marketing initiatives.
• Support planning efforts by providing insights and expertise to optimize market adoption of personalization strategies.

Implementation & Execution

• Lead alignment between end-user needs and system capabilities, ensuring a structured approach to segmentation and targeting.
• Support the rollout of solutions, coordinating with internal and external teams for successful implementation.

Leadership & Continuous Improvement

• Represent the team in cross-functional discussions, daily standups, and strategic planning meetings.
• Provide feedback, direction, and thought leadership to both internal teams and external partners.
• Identify opportunities for optimization and innovation in personalization and audience segmentation strategies.

Required Skills & Experience:

• 5+ years of experience across Programmatic and Social platforms (focused on optimizations and setup for DV360, TTD & Meta
• Excellent communication skills with the ability to convey technical concepts to non-technical stakeholders on a regular basis
• Fluent in English (written and spoken).
• Experience in Salesforce CDP and Interaction Studio is a plus
• Strong background in technical design, documentation, and reporting.
• Proficiency in business intelligence concepts and performance analytics.
• Familiarity with project management and ticketing tools (Asana, Clickup, JIRA, Confluence)

Personal Attributes:

• People person: Should be open to discussions with the stakeholders across the region and strong ability to build rapport
• Adaptable & Agile: Thrives in fast-paced environments and can seamlessly navigate multiple projects.
• Problem-Solver & Analytical Thinker: Ability to assess challenges and develop strategic solutions.
• Strong Time Management: Prioritizes effectively to meet deadlines and deliver results.
• Proactive & Results-Driven: Takes initiative and consistently seeks opportunities for improvement.
• Collaborative Team Player: Works well across teams, fostering strong partnerships and stakeholder engagement.

Why Join Us?

We are looking for individuals who are innovative, resourceful, and passionate about personalization and data-driven marketing. In this role, you will have the opportunity to drive impactful strategies, shape market adoption, and work with leading-edge technology in a global organization.

What we expect from you: Take ownership. Identify challenges. Solve them. Build strong relationships. Innovate. Push boundaries. Deliver excellence.

What you can expect from us: As an inclusive and flexible employer, we value diversity and understand that everyone has unique needs. Let us know how we can support you throughout the recruitment process and beyond.