Digital Marketing Executive
RIWEI Marketing Razak City Residence, Sungai Besi, Kuala Lumpur
About Us
RIWEI Marketing is a Malaysian marketing company specializing in footwear and accessories brands. We manage the online and retail growth of multiple partner brands - handling their e-commerce presence (Shopee, Lazada, TikTok), live-selling operations, and consignment retail across major retail chains nationwide. As a marketing company working on behalf of client brands, our team plans and executes campaigns across several brand accounts simultaneously, not just one in-house label.
The Role
We're looking for a Digital Marketing Executive who can manage multiple client/partner brand accounts across e-commerce and social platforms. You will be the driving force behind campaign planning, content execution, and platform performance for the brands under our management - helping each one grow its online visibility and sales.
Key Responsibilities
- Plan digital marketing strategies and campaign calendars across Shopee, Lazada, TikTok Shop, and social media platforms for multiple partner brands
- Develop promotional plans, campaign timelines, and content direction for each brand, to be carried out by the execution team (e-commerce operators, live hosts, graphic designers)
- Analyze GMV growth, ad spend, and platform performance data to shape upcoming campaign strategies
- Identify market trends, competitor activity, and platform algorithm changes, and translate them into actionable campaign plans
- Plan TikTok/Shopee Live promotion schedules and affiliate marketing strategies
- Coordinate with the execution team to ensure campaign plans are implemented on schedule and aligned with brand goals
- Prepare strategic performance reports and present insights/recommendations to management
- Plan marketing initiatives tied to retail/consignment partnerships, including seasonal or event-based campaigns
Requirements
- Diploma/Degree in Marketing, Business, Mass Communication, or related field
- 1–2 years' experience in digital marketing, e-commerce, or social media management (fresh graduates with strong platform knowledge may apply)
- Familiar with Shopee Seller Centre, Lazada Seller Centre, and TikTok Shop backend
- Comfortable managing multiple brand accounts/projects at once
- Good analytical skills - able to read platform data/reports and translate into action
- Good command of English and Bahasa Malaysia
- Proactive, organized, and able to work with minimal supervision
What We Offer
- Basic Salary: RM3,500-RM4,500
- Commission: 1% of GMV growth
- Claims: Meal claim up to RM60, Parking claim up to RM100, Public transport claim up to RM50
- Flexible Working Hours: Mon–Fri, 9am–6pm / 10am–7pm (flexible start time), Sat 9am–1pm
- Hybrid Work Arrangement: Work-from-home every Wednesday and Saturday
- Public Holidays: Work-from-home on public holidays not observed by the company
- Annual Increment: Based on job performance and title progression
- Location: Razak City Residence, Sungai Besi, Kuala Lumpur
Pay: RM3,500.00 - RM4,500.00 per month
Benefits:
- Flexible schedule
- Work from home
Experience:
- Digital marketing: 1 year (Required)
Work Location: In person