Full Time Section Head, Customer Value - Lifecycle Strategy Jobs, in U Mobile Federal Territory - Maukerja

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• Awarded For
• Most Preferred Employers in Telecommunication Industry (2022, 2023 & 2024)
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• Comprehensive medical, dental, optical and insurance benefits
• Flexi working hours arrangements
• Staff Line & Device Subsidy
• Smart Casual Attire
• Child Parental Care Leave
• Convenient location with access to public transport (Imbi Monorail/Bukit Bintang MRT)
• Special employee discounts for selected F&B Brands

Job Summary

• The Head, Customer Value & Lifecycle Strategy is responsible for shaping the long-term CVM growth agenda and identifying the next horizon of customer value creation. The role will define strategies across the full customer base and monetisation ecosystem, covering lifecycle management, personalisation, retention, upsell, cross-sell, VAS, direct carrier billing, OTT subscriptions, bundling and convergence.
• The role requires a strategic thinker with a consultant-like mindset who can identify future CVM opportunities and translate them into practical, commercially viable initiatives that can be executed and scaled in the real world.

The Day-To-Day Activities

• Define the long-term CVM and lifecycle growth strategy across all customer segments, products and monetisation levers.
• Identify future growth opportunities and “next big bets” for CVM, including AI, personalisation, predictive decisioning, convergence, retention and digital monetisation.
• Develop opportunity sizing, business cases and prioritised roadmaps based on revenue potential, customer impact, feasibility and ROI.
• Translate customer insights, analytics and behavioural data into clear commercial strategies for retention, upsell, cross-sell and Next Best Offer.
• Shape the personalisation, decisioning and predictive engagement roadmap to improve customer relevance, CLV and revenue growth.
• Define lifecycle journey strategy and commercial logic across key use cases, including plan upgrades, device offers, VAS, OTT, bundling and loyalty.
• Partner with business, data, product, technology and finance teams to turn strategic ideas into executable initiatives.
• Establish performance governance for key CVM initiatives, tracking revenue, ARPU uplift, CLV, retention, adoption and customer engagement.

About You

• Bachelor’s Degree in Business, Marketing, Data Science, Computer Science, Actuarial Science or related field.
• Certification or exposure in AI strategy, advanced analytics, machine learning or customer strategy will be an advantage.
• 10+ years of experience in CVM, lifecycle strategy, growth strategy, digital monetisation, analytics-led marketing or management consulting.
• Strong experience in developing strategic roadmaps, business cases, opportunity sizing and commercial recommendations.
• Proven ability to translate customer data, analytics and technology capabilities into practical business strategies.
• Experience in telco, digital, subscription, fintech, banking or high-volume customer base environments.
• Exposure to AI, predictive modelling, decisioning engines, personalisation platforms or marketing automation is preferred.
• Strategic thinking and structured problem solving.
• Strong commercial acumen and ability to size business opportunities.
• Strong understanding of customer lifecycle, retention, monetisation and CLV drivers.
• Ability to connect data, technology, product and commercial priorities into actionable strategies.
• Strong executive communication, storytelling and stakeholder management.
• Ability to challenge assumptions and bring forward future growth ideas.
• Consultant-like mindset: structured, analytical, curious and commercially sharp.
• Future-oriented, but practical enough to translate ideas into real business execution.
• Comfortable with ambiguity and able to create clarity from complex business problems.
• Strong influencer who can align stakeholders across business, analytics and technology teams.

What’s Next ?Once you have applied online, our team will review your application and due to a high volume of applications, only shortlisted candidates will be notified.