Responsible for translating brand strategy into impactful execution across all consumer touchpoints. Leads the end-to-end delivery of marketing campaigns, product launches, and commercial initiatives, ensuring timely execution, budget compliance, and alignment with brand and business objectives. Acts as a key partner to the Head of Brand, driving cross-functional collaboration, stakeholder management, and operational excellence to achieve commercial success.
Key Responsibilities
- Lead the end-to-end execution of brand campaigns, promotions, and new product launches across all channels.
- Ensure all marketing activities and materials align with brand guidelines, business objectives, and consumer insights.
- Collaborate with internal teams and external agencies to deliver impactful and integrated marketing campaigns.
- Monitor campaign performance, track KPIs, and generate insights to optimize future initiatives.
- Manage campaign budgets, vendor relationships, and production timelines to maximize efficiency and ROI.
- Partner closely with Operations, Digital, Finance, Supply Chain, and Leadership teams to ensure successful campaign delivery.
- Coordinate product forecasting, inventory planning, and stock allocation with relevant stakeholders to support launches and promotional activities.
- Act as the key liaison between the marketing team and franchisees, ensuring alignment with brand strategies and effective local market execution.
- Support transformation initiatives by improving marketing processes, ways of working, and operational excellence.
- Identify partnership opportunities and innovative approaches to enhance consumer engagement and campaign effectiveness.
- Build strong stakeholder relationships and stay informed on consumer trends and market developments to drive brand growth.
Skills and Qualifications
- Bachelor's degree in Marketing or equivalent.
- 3years+ brand/marketing experience, consumer facing companies known for creating strong brand and emotional connections with customers.
- Experience in QSR, FMCG or retail marketing.
- Experience working with agencies and production vendors.
- Familiarity with marketing analytics tools and campaign reporting.
- Experience executing integrated marketing campaigns.
- Understanding of consumer trends and marketing best practices.
- Strong project management and organizational skills.
- Excellent attention to detail and ability to manage multiple projects simultaneously.
- Strong stakeholder management and communication skills.
- Ability to manage timelines and deliverables across cross-functional teams.
- Experience managing creative development processes and production timelines.
- Ability to coordinate campaign execution across digital and offline touchpoints.
- Strong budgeting and campaign administration skills.
- Ability to analyze campaign performance and recommend optimization opportunities.
- Proactive problem-solving and execution mindset.
- Ability to work in a fast-paced environment and manage competing priorities.