Kerja Sepenuh Masa, Senior Event Executive di REFORM Selangor - Maukerja

The Senior Event Executive is responsible for planning, coordinating, and delivering high-quality events and brand experiences that exceed client expectations while supporting Reform Digital's business growth. This role manages the full event lifecycle from concept development and client servicing to execution and post-event reporting ensuring projects are delivered on time, within budget, and to the highest standard.

Beyond event execution, the Senior Event Executive is expected to build strong client relationships, identify opportunities for repeat business, support new business initiatives, and contribute to expanding Reform Pulse’s event portfolio through networking, referrals, and strategic partnerships.

Key Responsibilities

Event Project Management

• Execute end-to-end corporate events, product launches, conferences, exhibitions, roadshows, brand activations, and experiential marketing campaigns.
• Develop project timelines, work schedules, operational plans, and event checklists.
• Coordinate venues, logistics, permits, registrations, accommodation, transportation, and event requirements.
• Ensure projects are delivered on schedule, within budget, and in line with client expectations.
• Prepare event briefs, run sheets, production schedules, and operational documentation.
• Conduct site visits, rehearsals, and pre-event inspections to ensure readiness.

Client Relationship Management

• Serve as the primary point of contact for assigned clients throughout the project lifecycle.
• Understand client objectives and translate them into effective event strategies and execution plans.
• Present proposals, project updates, budgets, and timelines professionally.
• Manage client expectations while ensuring excellent service delivery.
• Build long-term relationships that encourage repeat business and client retention.

Business Development & Commercial Growth

• Identify opportunities to grow existing client accounts through upselling and cross-selling Reform Pulse’s services.
• Generate new business opportunities through networking, referrals, industry events, and personal connections.
• Support the Business Development team in pitches, proposal preparation, presentations, and tender submissions.
• Build strategic relationships with potential clients, partners, sponsors, and industry stakeholders.
• Represent Reform Pulse professionally at networking sessions, exhibitions, and industry events.
• Stay informed on market trends, competitor activities, and emerging event technologies to identify business opportunities.

Vendor & Supplier Management

• Source, evaluate, negotiate, and manage vendors, suppliers, production partners, venues, and freelancers.
• Obtain quotations and ensure cost-effective procurement without compromising quality.
• Manage supplier contracts and service agreements.
• Maintain a reliable vendor database and evaluate vendor performance after each project.

Budget & Financial Management

• Prepare event budgets, quotations, and cost estimates.
• Monitor project profitability and manage expenses effectively.
• Track event expenditures and ensure financial accuracy.
• Coordinate with Finance on invoicing, purchase orders, and vendor payments.
• Recommend cost-saving initiatives while maintaining event quality.

Internal Collaboration

• Work closely with Business Development, Creative Strategy, Creative & Design, Campaign Management, Operations, and Finance teams.
• Ensure seamless communication across departments throughout project execution.
• Coordinate internal resources to deliver successful integrated marketing campaigns and events.
• Mentor and support junior event team members where required.

Reporting & Continuous Improvement

• Prepare project status updates and post-event reports.
• Analyse event performance, client feedback, attendance, ROI, and project outcomes.
• Maintain accurate project documentation.
• Recommend improvements to operational processes and client experience.