Kerja Sepenuh Masa, Facebook meta ads di PropNex Realty Pte Ltd - Maukerja

Company Description PropNex Realty Pte Ltd (SGX: OYY.SI) is Singapore’s largest listed real estate agency, with over 14,500 real estate salespersons and a strong regional presence in Indonesia, Malaysia, Vietnam, Cambodia, and Australia. As a trusted homegrown firm, PropNex leverages deep expertise across both public and private property markets to deliver best-in-class real estate services. The company is committed to helping customers achieve their homeownership aspirations and investment goals through professional guidance and innovative solutions. PropNex is also a strong advocate of capability building and professional excellence, creating pathways for its people to grow and thrive. In addition, the company actively contributes to the community, reinforcing its role as a responsible and forward-looking industry leader.

Role Description This is a full-time, on-site role based in Singapore for a Facebook Meta Ads Specialist. The role involves planning, creating, and managing Facebook and Instagram advertising campaigns to drive lead generation and brand awareness for my branding and listings. The specialist will perform audience research, set up ad targeting and budgets, optimize creatives and copy, and monitor campaign performance in Meta Ads Manager. Daily responsibilities include analyzing key metrics, preparing performance reports, coordinating with marketing and sales teams on campaign objectives, and continuously testing new strategies to improve return on ad spend. The role also requires staying current with Meta platform updates, best practices, and compliance guidelines relevant to digital advertising in the real estate sector.

Qualifications

• Demonstrated expertise in Facebook and Instagram advertising, including campaign setup, audience targeting, budget management, and optimization in Meta Ads Manager.
• Strong digital marketing knowledge covering performance marketing, paid social strategies, conversion tracking, and familiarity with related tools such as Google Analytics.
• Proficiency in ad copywriting and basic creative skills, with the ability to collaborate on visuals and messaging that align with brand guidelines and drive engagement.
• Analytical skills with experience interpreting campaign data, generating reports, and making data-informed recommendations to improve results.
• Good communication and collaboration abilities to work effectively with marketing, sales, and other internal stakeholders.
• Organized and detail-oriented, with the ability to manage multiple campaigns and deadlines in a fast-paced environment.
• Relevant experience in real estate or property-related marketing is an advantage.
• Diploma or degree in Marketing, Business, Communications, or a related field preferred, or equivalent practical experience in paid social advertising.