Sales Manager — Honest Crafters (Leather Restoration)

Location: Singapore
Type: Full-time
Reports to: Director
Apply: WhatsApp Jimmy at ************* (fastest) CV + brief cover note

Are you a strategic sales leader who can build a high-performing team, close B2B and B2C deals, and scale revenue for a premium service brand? Honest Crafters — Singapore’s specialist in luxury leather restoration — is seeking an experienced Sales Manager to drive commercial growth, develop talent, and build long-term partnerships with hotels, car workshops, luxury retailers and corporate clients.

Role overview

You will design and execute the sales strategy, recruit and coach a results-driven team, own major client relationships and be accountable for achieving monthly, quarterly and annual revenue targets. This role blends hands-on selling with people leadership and operations alignment.

Key responsibilities

• Build and execute a strategic sales plan to expand Honest Crafters’ customer base across B2C and B2B (hotels, automotive, retail partnerships).
• Own the sales pipeline and forecasting — set targets, monitor performance, and deliver predictable revenue.
• Recruit, train, motivate and manage the sales team; set clear objectives, KPIs and conduct performance reviews.
• Coach sales reps on consultative selling, product knowledge (leather restoration services), pricing and negotiation.
• Identify skills gaps and implement targeted training and development plans.
• Lead major client meetings and negotiate commercial agreements; develop proposals and close high-value contracts.
• Collaborate with Marketing, Operations and Finance to design promotions, pricing, and ensure smooth job handovers and margin integrity.
• Oversee month-end and year-end sales close processes and reporting.
• Develop and maintain excellent customer relationships; ensure high standards of service and post-sale follow-up.
• Act as a brand ambassador to promote Honest Crafters at industry events, trade shows and client visits.
• Be available to support sales activities on weekends and public holidays when required.

Success metrics (how we’ll measure you)

• Revenue growth vs. target (monthly / quarterly / annual).
• New corporate contracts signed and value of pipeline.
• Team attainment: % of reps meeting/exceeding targets.
• Customer retention and repeat business rates.
• Accuracy and timeliness of sales forecasts and reports.
• Improvements in team skills (training completion and effectiveness).

Required skills & experience

• Minimum 5 years of sales management experience in a corporate or SME setting; demonstrated success scaling teams and revenue.
• Strong record across the full sales cycle — strategy, prospecting, pitching, negotiating and closing.
• Experience winning and managing B2B accounts (hospitality, automotive, retail or related service sectors) is strongly preferred.
• Excellent leadership and people development skills — you hire, coach and inspire high-performers.
• Exceptional communication, presentation and stakeholder-management abilities.
• Solid commercial acumen: pricing, margin management and contract negotiation.
• Proficient with CRM systems, sales reporting and forecasting tools.
• Bachelor’s degree in Business, Marketing or related field preferred.
• Willingness to work on weekends and public holidays as business needs dictate.

What we offer

• Competitive salary and performance-based bonus / incentive plan.
• Ownership of a growing sales function with clear career progression (Senior Sales Manager, Head of Sales).
• Hands-on training in leather restoration so you understand the product and can sell with authority.
• Close-knit team culture, direct access to senior management and influence over commercial strategy.
• Opportunities to represent the brand on premium projects and partnerships.

Ideal first 90 / 180 days

• 30 days: Complete onboarding, understand service offerings, meet the team and key accounts, review existing pipeline.
• 90 days: Present a refined 12-month sales plan, hire (if required) at least one new sales rep, and show early pipeline movement.
• 180 days: Deliver against agreed revenue milestones, close at least one corporate account, and demonstrate improved team performance and reporting discipline.

If you’re a strategic sales leader who thrives on coaching teams, building partnerships and delivering predictable revenue growth in a premium services business, we want to hear from you. Apply now — WhatsApp Jimmy at ************* with a short note about your recent sales management wins

Singapore's leading bag and shoes repair and restoration expert. Trusted by thousands. Top quality craftsmanship at Honest Prices, here at Honest Crafters .