A. Position Overview
The Master Trainer will be responsible for creating engaging, high-impact video and social media content to amplify product stories across retail and digital platforms. This role requires a highly creative individual who is confident on camera, able to communicate attractively, and skilled in producing, editing, and publishing shortform videos for social media. The role focuses on developing compelling visual content, storytelling, and interactive learning materials that enhance channel readiness, strengthen product advocacy, and drive engagement among retail partners and frontline staff. The Master Trainer will collaborate closely with marketing, retail partners, and regional stakeholders to deliver impactful digital-first training and brand storytelling.
B. Key Responsibilities
1. Content Creation & Video Production
- Create engaging short-form and long-form video content for social media platforms (e.g., TikTok, Instagram, YouTube Shorts, Facebook, etc.).
- Act as an on-camera presenter, delivering product stories in a confident, attractive, and engaging manner.
- Edit videos using mobile or desktop tools (e.g., CapCut, Premiere Pro, Final Cut, Canva, etc.) to produce high-quality, platform-optimised content.
- Develop visually appealing training materials, reels, stories, and social-ready assets.
2. Training Development & Delivery
- Design and deliver digital-first product training, Retail Pro Training, and Distributor/OEM training sessions.
- Conduct readiness and capability-building sessions using interactive, multimedia-driven formats.
- Translate complex product features into simple, engaging, and consumer-friendly stories.
3. Channel Engagement & Performance Growth
- Drive engagement, views, and subscriber growth through compelling content strategies.
- Monitor video performance (views, watch time, engagement rate, shares, saves).
- Optimise content based on analytics and audience behaviour.
4.Product Advocacy & Storytelling
- Serve as a product advocate, presenting key product messages consistently across all channels.
- Gather market feedback, retail insights, and customer sentiment through digital interactions.
- Align all content with regional marketing direction and brand guidelines.
5.Accreditation & Readiness Support
- Support accreditation programs using digital learning and video-based materials.
- Track readiness, content usage, and training effectiveness.
6. Collaboration & Stakeholder Management
- Work closely with marketing, PR&I, channel teams, and retail partners.
- Provide insights on content performance and engagement trends.
- Recommend content strategies to improve retail activation.
7.Performance Indicators (KPIs) Your performance will be measured based on, but not limited to, the following:
- Number of Retail Pro Training sessions delivered
- Number of Distributor/OEM Training sessions conducted
- Session attendance rate and overall engagement performance
- Channel Subscriber Growth
- Short Form Video Performance – Average Views & Engagement Rate
- Percentage of fully accredited RP store
- Total Number of Accreditation Completions
- Readiness event execution and quality of product insights gathered
C. Qualifications
- Education: Bachelor’s degree in Marketing, Business, Communications, or related fields.
- Experience: Minimum 3–5 years’ experience in product training, retail training, content development, or partner enablement
- Skills & Competencies: Strong content creation capability, including training decks, rich media, and storytelling materials
- Excellent presentation and facilitation skills for both physical and digital platforms
- Strong understanding of retail operations, channel behaviour, and partner enablement dynamics
- Analytical mindset with ability to interpret performance data and derive practical insights
- Highly adaptable, proactive, and comfortable working across multiple markets with cultural diversity.
Pay: RM6,500.00 - RM7,000.00 per month
Work Location: Remote