We are seeking an experienced Marketing Lead Manager to lead the development and execution of marketing strategies across retail and warehouse channels.
The role will be responsible for planning and implementing marketing campaigns, managing budgets, and working closely with the Retail and Operations team to develop impactful promotional programs that strengthen brand visibility, customer engagement, and business growth.
Key Responsibilities
- Develop and execute trade marketing strategies and promotional campaigns across retail and warehouse channels.
- Work closely with the Retail and Operations teams to plan and implement effective promotional activities and retail initiatives.
- Coordinate with Retail and Operations to ensure marketing campaigns are aligned with business targets and operational requirements.
- Develop marketing plans to support sales targets, new product launches, seasonal campaigns, and promotional activities.
- Plan, manage, and monitor marketing budgets and campaign performance.
- Analyze sales performance, market trends, customer insights, and competitor activities to support data-driven decision-making.
- Lead and manage marketing campaigns from planning to execution, including promotional materials, in-store activities, events, and digital marketing support.
- Strengthen brand visibility and ensure consistent brand positioning across retail outlets and warehouse channels.
- Work closely with internal departments and external suppliers, agencies, and business partners to ensure smooth execution of marketing activities.
- Monitor campaign results and prepare performance reports with recommendations for continuous improvement.
- Identify new marketing opportunities to increase customer engagement, sales, and market presence.
- Manage multiple projects and ensure marketing activities are delivered within the agreed timeline and budget.
- Lead, coach, and develop the marketing team to achieve department objectives and business targets.
Requirements
- Minimum 5 years of relevant experience in Trade Marketing, preferably within the Wholesale, Retail, Trading, Distribution, Building Materials, Hardware, or FMCG industry.
- Strong understanding of the Malaysian retail, warehouse, wholesale, and trading environment.
- Proven experience in developing and executing trade marketing strategies and promotional campaigns.
- Experience working closely with Retail and Operations teams.
- Strong leadership and team management skills.
- Excellent communication, negotiation, and stakeholder management skills.
- Strong analytical and data-driven decision-making abilities.
- Experience in managing marketing budgets and evaluating campaign performance and ROI.
- Strong project management and organizational skills.
- Able to manage multiple priorities and work effectively in a fast-paced environment.
- Creative, proactive, commercially minded, and results-oriented.
- Proficient in Microsoft Office, particularly Excel and PowerPoint. Experience with digital marketing and marketing analytics tools will be an advantage.
Key Competencies
- Trade Marketing Strategy
- Retail & Warehouse Marketing
- Campaign & Promotion Management
- Budget Management
- Data Analysis & Market Insights
- Brand Management
- Retail & Operations Coordination
- Project Management
- Leadership & Team Development
- Communication & Negotiation
- Commercial & Business Acumen
Preferred Industry Background
Candidates with experience in paint, building materials, hardware, home improvement, construction-related products, wholesale distribution, retail trading, or FMCG are encouraged to apply.
Or WhatsApp your resume to:
HP : ************* 9928