Monitor brand health metrics, guest insights, and reservation trends to guide strategic decisions and optimize brand investments.
Develop and implement annual brand and marketing plans for the assigned portfolio that support sales targets and growth objectives.
Collaborate with the Head of Marketing and digital subsidiary/agencies to translate strategy into effective campaigns, promotions, and digital executions.
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Has proficiency in business communication in English, capable of handling daily communication with clients and managing regular meetings effectively.
Possess basic project management skills, including the ability to coordinate tasks and ensure projects are completed on time and meet quality standards.
Understanding of performance success metrics as well as tracking tools (ecommerce tracking, Google analytics, Google tag manager, Facebook Pixel tracking, UTM, 3rd Party Ad Serving (Campaign Manager)
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