Modern Trade Listings: Manage listings, trading terms, and category shelf placement with major supermarket and hypermarket chains (e.g., Lotus's, AEON, Jaya Grocer, Village Grocer).
National Distributor Management: Appoint, manage, and audit regional sub-distributors to ensure deep product penetration into General Trade (mini-markets, sundry shops) across Peninsular Malaysia, Sabah, and Sarawak.
Trade Marketing & Festive Activations: Design and execute nationwide in-store sampling and seasonal marketing campaigns, particularly maximizing sales during peak Malaysian festive periods (e.g., Ramadan, Hari Raya).
...