Bella Ammara‘s concept is to create garments that take into account simplicity, style and comfort desired by Muslim women who find themselves playing multiple roles in today‘s society. Launched in 26th July 2012, Bella Ammara has now expanded its collection, introducing a classic, modern yet chic collection where designs reflect the changes in the seasons and contemporary trends. The name Bella Ammara is derived from the combination from French and Persian translation for ‘Lady with a strong iman’.