Agent Provocateur

Agent Provocateur opened its first boutique in Soho, London in 1995. We quickly earned global acclaim as a leading fashion label, breaking new ground with every collection and rightfully earning our place as a benchmark brand in the world of lingerie.

Agent Provocateur is one of the most iconic fashion brands in the world. Our passion for creating beautiful, luxurious lingerie is at the heart of all we do. From the moment we opened our first boutique doors, the AP name has become synonymous with global leadership in style, design innovation and the empowerment and celebration of women.